Adpulp
Advertising News and Know-How
There are few ad blogs left standing today. Most of them are toast. One ad blog that curious minds like to visit is The Agency Review by Martin Bihl, a site full of excellent book reviews and more. I was reading Bihl's interview with Luke Sullivan, a.k.a. Saint Luke and this one passage stood out, among many fine passages. Here’s the thing about our business. Unlike other industries like, say, grocery stores or …
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Columbus, Ohio-based fast-food restaurant chain White Castle has always had avid fans—the kind who would spend 45 minutes watching a Facebook Live stream about chicken rings. https://youtu.be/TsXtSGzq_ls If you didn't make it all the way through the above, watch this condensed version of the mocvertisement: https://youtu.be/gJWlv1aCvhw According to Ad Age, hosts Heather and Janelle responded in real-time …
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Sean Parker, Facebook's first President, gave an interesting talk recently, where he reveals the thinking behind the machine. https://youtu.be/WIfrMwql6Fo The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The "solution" they ended up inventing: "It's a social-validation feedback loop ... exactly the kind of thing that a hacker like myself …
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Fake news is such an innocent term. The fact that the term masks what it really is—propaganda meant to weaken real news—gets lost in the equation. Nevertheless, what does "fake news" actually look like? It looks like this: https://youtu.be/xIJVoumWYtQ Sadly, fake news, a.k.a. propaganda is not innocent, nor does it exist in a bubble. According to Bloomberg, Russian meddling is far from the only social …
Oxford-educated, Lucy Jameson, recently stepped down as chief executive officer of Grey London. The Drum asked her about her adult gap year and her "expert internship" at Facebook. I found it fascinating to observe the difference between how people react to you when they think you’re just a random intern vs when they know you’re CEO of a 500 person company. You can get a far better feel for what’s really going …
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Russian hackers are now meddling in the French election. French newspaper, Libération, is fighting back with a search engine staffed by real-life journalists. https://youtu.be/HPQGV58LWUw Libération with the help of J. Walter Thompson/Paris came up with the anti-hoax service CheckNews.fr, a search engine trading cold algorithms for journalists for three days before the French elections. In related news, …
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