Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation. But we can also swerve something bigger: your …
Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett's speech that no recap is going to suffice. I will pull a few gems forward for your consideration, however. Here's one...have you heard the name Edward …
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Escapist Fantasy or Effective Recruitment Advertising?
How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and the promise of adventure. These last two attributes--belonging and adventure--are the two at heart of the …
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Resolutions Time: Facing Up to Facebook’s Perennial Series of Shortcomings
Facebook is dominant. Therefore, when Facebook goes off the rails, as it has again in 2018, it's a big story that needs more definition. Before we delve in, let's look back a few years... Did you know that the National Security Agency and the FBI teamed up in October 2010 to develop techniques for turning Facebook into a surveillance tool? The platform's privacy violations are in place by design. …
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I’ll Meet You In The Internal Creative Review
"Thinking a lot about less and less And forgetting the love we bring..." -Hunter/Garcia The ad business can take a toll on a person. The ad business can also reward a person financially, and some would argue, creatively. Because money and industry fame are on the line, people working in advertising tend to take it all pretty seriously. It's the kind of work that can lead people to drink and the kind of …
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For Better Advertising Conversations, Join Adpulp’s Closed Group on Facebook
The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning to private Slack Channels and closed Facebook Groups. How many do you belong to and …
