According to The Wall Street Journal, Facebook is aggressively pitching their social-context ads to big advertisers like Ford Motor Co. The ads appear on the right side of a user's homepage, with an image and headline from the advertiser. You can also see if your friends like the ad or the company that paid to put it there. "Marketers have always known that the best way to sell something is to get your friends to …
Yet Another Facebook Story: A Mile Wide But An Inch Deep
Gregory Levey, communications professor and author of Shut Up, I'm Talking, relays the story of how the Facebook page for his book has gained almost 700,000 fans--not because his book is a best seller. His page has numbers thanks to the popularity of the phrase "Shut up, I'm talking." These days, like anyone involved in almost any enterprise, authors are assured that the path to success lies online. But while a …
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How Will Ford Get The New Car Smell To Work Inside Facebook?
Tradition is on the run in Detroit. According to USA Today, the new 2011 Ford Explorer is launching on Facebook instead of at an auto show. "We live in a 140-character society," says Scott Monty, Ford's head of social media, referring to the Twitter character limit. "When we have people's attention, we want to make sure it sticks." Linking the Explorer with Ford's social-marketing strategy could help the brand be …
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adidas Wants You To Pick A Superhero And Play The Game
The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world's biggest sporting event. The adidas World Cup trailer leads to the brand's Facebook page where 32 players, one for each team in the tournament, are matched up against each other. Fans pick a favorite …
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Zuck Sweats It Out At, Reveals Facebook’s Ultimate Agenda
Kara Swisher and Walt Mossberg drove Facebook founder and CEO, Mark Zuckerberg, to shed his patented hoodie on stage at the Wall Street Journal's D8 conference last week. Apparently all the questions about privacy, or lack thereof, made the young executive sweat in what journalists are now calling his Nixon moment. So now we know that Zuck is intent on "Making the World More Open and Connected." And that he believes …
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When Will Advertisers “Like” Facebook?
According to Reuters, Facebook is the No. 1 website in the United States by page views, but it is a relatively small player in the online ad market. That fact must keep Zuck up at night. Here's another one: Facebook's revenue is somewhere in the half a billion range, whereas Yahoo earned $6.5 billion and Google earned $24 billion in 2009. Oh, the restless San Francisco nights... Enter Facebook's Open Graph project …
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