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What We’re Watching: Harvard Geeks On The Big Screen

Darby and I went to see The Social Network this afternoon. It's a well made film thanks to efforts of screenwriter Aaron Sorkin ("The West Wing") and director David Fincher ("Fight Club," "The Curious Case of Benjamin Button"). Harvard Law professor Lawrence Lessig, writing in The New Republic, says, "As a film, visually and rhythmically, and as a story, dramatically, the work earns its place in the history of the …

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Jets Bring The Game (And Their Social Strategy) To Facebook

The New York Jets, with help from Arkadium, have entered the social gaming space on Facebook, with the launch of Ultimate Fan. From rooting for their favorite team to predicting game scores to holding a virtual tailgate with fans all over the country, there is a component of the game for everyone, no matter which team people are cheering on. "The Jets have embraced digital marketing on a number of levels," said Matt …

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If You’re Like Most Consumers, You Like A Great Deal And Increasingly Uee Facebook To Find Them

Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results: Note that 40% and 36% are looking for a discount or a freebie. In other words, there's no genuine interest like self-interest. [via Roy Morejon] …

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Design The Best Experience, Win Hearts And Minds

Irish journalist Trevor Butterworth writing for Forbes makes a salient point about Facebook's poor design, and how it endangers the long-term viability of the site. If you're actually busy, maintaining the site is simply too much work. Anything that can deliver the useful essence of Facebook without the effort has a distinct advantage; the problem for Facebook is that, for all the redesigns it imposes on its users, …

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