Adpulp
Advertising News and Know-How
By David Burn
HauteLook, which sells luxury clothing for women, men and children, as well as upscale travel packages and home furnishings is now bringing its online "sample sales" to Facebook. "Our members spend one-third of their online time on Facebook. So we know that getting out of the e-mail inbox is going to be crucial for the flash-sale business," said Adam Bernhard, chief executive of the company. "This is designed to go …
Continue Reading about Yet Another Facebook Story: Social Currency →
By David Burn
Mark Kirby, a senior consultant at ReD Associates, writing on a Fast Company blog, points to some interesting studies about time spent on Facebook. Intense Facebook use among certain demographics drives these numbers higher and higher. In a recent study of 21-29 year old females, we saw a surprising number spending as many as five hours per day on Facebook, with much of that activity being what the respondents …
By David Burn
At long last, MySpace is looking shiny and new again. Welcome to the new MyspaceMyspace | Myspace Video According to MySpace President Michael Jones the News Corp.-owned site will no longer seek to compete with Facebook, but rather complement it. "Our focus is social entertainment," he said. "Niche players have long staying power." By complementing Facebook, Jones must mean adopting its features. Let's have a …
By David Burn
Brian Solis is a PR guy. Naturally, he doesn't refer to himself as such, becasue "digital analyst, sociologist, and futurist" sounds so much better. Speaking of sounding so much better, Solis does us the favor of distinguishing between today's Facebook "Like" and the old "Fan" motif that FB used to employ. In Facebook, it's not just about who we're connected to, it's about those we're not. What started as "Fans" has …
Continue Reading about Yet Another Facebook Story: The Difference Between “Fans” And “Likes” →
By David Burn
According to The Wall Street Journal, B-to-B businesses are having a harder time connecting with their target audience on Facebook than their B-to-C counterparts. Thankfully, the reporter explores the other side of this story, as well. Some B-to-B owners say social networking is actually ideal for their demographic since it can take months for their kind of buyers to commit to a purchase. The products and services …
Continue Reading about Yet Another Facebook Story: Some B2B Marketers Find It Slow Going →
By David Burn
Microsoft's 2007 investment in Facebook is paying off. The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one's Facebook friends into Bing search results. Watch live streaming video from facebookinnovations at livestream.com According to Ad Age, the move will help Bing further differentiate itself from Google and extend Facebook's social graph into search …
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