In their efforts to establish a presence on Facebook, eight-of-ten of the world's biggest brands, including Coca Cola, P&G and Unilever are now using an enterprise solution from New York-based Buddy Media. The Buddy Media Platform gives brands the tools to manage their Facebook Pages and engage their Facebook fans. Adweek recently named the company an "insurgent" in its Media Agency of the Year report. The company …
Yet Another Facebook Story: First 60 Minutes, Now Time (Zuck’s PR Team Is Very, Very Good)
Mark Zuckerberg is Time Magazine's "Person of the Year." The computer was named Time's "Man of the Year" in 1982. Media mogul Ted Turner received the distinction in 1991; Andy Grove of Intel in 1997; and Amazon.com's Jeff Bezos in 1999. So Zuck's 2010 coronation is not unprecedented. …
Yet Another Facebook Story: Zuck, The Millennial CEO
"The Matrix is a system, Neo. That system is our enemy. But when you're inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our enemy. You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so …
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Yet Another Facebook Story: Page Admins Can Now See Number of Impressions Per Post
Do you manage a Facebook page for your business or a client's business? Okay, this post is for you. I just noticed that Facebook is now letting page admins see the number of impressions a Wall post gets. Naturally, this is valuable information, as it helps to paint a picture about the type of items your FB audience prefers. The new feature also calculates feedback percentages on said posts. As you can see in the …
Yet Another Facebook Story: The Move To Madison Ave
Owen Thomas at VentureBeat reports that Facebook has leased two floors at 335 Madison Avenue, and may be planning to employ as many as 600 people in New York City. There's a lot of real estate to choose from in Manhattan, so is this move move also a statement of some sort? Normally, I would say no it's not, but this is the same company, run by the same CEO who infamously declared in 2007 that Facebook will "help you …
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Is The Craft Of Copywriting Irrelevant To Social Media Marketing?
Oreo's Facebook page is insanely popular. According to Ad Age, one of the reasons for the Kraft brand's success on Facebook has to do with the conversational nature of the Wall posts. As it turns out, many people in social networks don't want to talk about your product, they just want to talk. There's increasing evidence that the most-effective kinds of marketing communications on these websites are simple, random, …
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