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Advertising News and Know-How
According to Financial Times, "Facebook will launch a site early next month for advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns." Okay, but why limit the offering to the ad world's top teams? Those teams don't want to rock Facebook, they want to make little films. “One of the biggest challenges that …
Continue Reading about Facebook Wants To Encourage Dialogue, Show Ad Peeps The Way →
According to Lost Remote, most local TV stations average around 15,000 to 30,000 Facebook fans, but a station in the nation’s 32nd largest media market has more Facebook fans than some network TV shows. “We have a strategy and it’s working,” KUTV news director Jennifer Dahl says. “Anchors, reporters, producers, assignment desk editors and news managers all take an active role in posting not only to their own …
Continue Reading about Do Facebook “Likes” Drive Ratings? They Do In Salt Lake City →
Peter Yared of Webtrends Apps regularly contributes to Venture Beat, and recently ReadWriteWeb picked up his story about what kind of marketing works, and what kind doesn't work, on Facebook. It's a well reason piece and an important one for anyone thinking up Facebook promotions. Yared's take on sweepstakes is obvious, yet revealing. Facebook users like to click around and look at stuff, and absolutely do not like …
Continue Reading about Yet Another Facebook Story: Sweeps Are The Anti-Viral →
Vocus, a leading provider of cloud-based marketing and PR software, has acquired North Social, a software company that provides Facebook applications that enable businesses to create, manage and promote their business on Facebook. North Social is the latest addition to the Vocus earned marketing suite that helps organizations reach and influence buyers across social networks, online and through the media. North …
WONGDOODY looked closely at the Facebook activity of Interbrand's Best Global Brands. While most brands have a Facebook listing, only 84 have corporate-run Facebook pages. From the 84 official pages, the study analyzed 60,276 wall posts, 12,872 comments, and 119,404 "Likes" to see how companies are utilizing the social network. Most brand pages offered new content or comments nearly every day (average of 24 posts per …
There's been some recent noise in the press about how the Gawker Media's site redesigns--now live on three of the company's sites--is about getting "beyond the blog." But what interests me more is how all the "share" buttons are gone, with just one left standing. "These sites festooned with social media buttons--they look like primitive tribesmen clutching pathetically onto shiny baubles they believe to the symbols …
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