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Advertising News and Know-How
BusinessWeek is crediting Facebook Chief Operating Officer, Sheryl Sandberg, for figuring out the company's revenue model. In the three years since Sandberg, 41, defected from Google and joined Facebook as its COO, she has helped to steer the company to previously unimaginable heights, devising an advertising platform that's attracted the world's largest brands and forging a remarkably trusting partnership with …
Continue Reading about Facebook’s “Grown Up” Makes It Rain →
"Learn from top Facebook marketers, then become one." That's the pitch Facebook is throwing your way today, via its new stand alone site, Facebook Studio. Facebook Studio is actively courting an advertising audience. According to Ad Age, it is a platform aimed at agencies, PR firms and media strategy companies. "We need to do a better job of engaging with agencies," said Blake …
Continue Reading about Yet Another Facebook Story: Facebook-Studio.com →
With the growing popularity of Facebook comes an ever-expanding need for energy. Greenpeace recently called on the talents of Director Daniel Bird and his international production company, Savage, to create a new 30-second spot asking Facebook to "Unfriend Coal." Visual Effects/Animation Company: motion504 According to The Nation, data centers and telecommunication networks—two key components of the “cloud” …
Continue Reading about We’re Burning Coal Right Now, As We Type And Read And Watch →
To promote its new Levels coffee system, Seattle's Best Coffee is hosting a live 24-hour interactive comedy show featuring actors and directors from Second City. "We wanted an exciting, big launch," said Michelle Gass, Seattle's Best president. "The spirit of this brand is to create a disruptive idea that builds emotional connection to the brand. It's not about saying, it's about doing. Why not make it fun …
Google wants to do no evil, but they're not the only Silicon Valley player committed to moving the needle for good. According to The New York Times, Facebook's new data center in Prineville, Oregon will run on specially-designed stripped-down servers that are 38 percent more efficient and 24 percent cheaper than those sold by major server makers. While Google has remained fairly tight-lipped about its …
Continue Reading about Yet Another Facebook Story: An Open Book In Prineville →
It's 2011. Chances are you're recommending, and executing, Facebook campaigns for your clients. But why? Is it because all the cool kids are doing it? According to Fortune, Facebook isn't all that wonderful of a medium for brands. Razorfish's recent 2011 Liminal study points out that consumers prize a few things when engaging with a company. They want a modicum of trust, a feeling of being valued, a sense of …
Continue Reading about Whatever The ROI, Brands Are On Facebook For Good (Now What’s The Plan?) →
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