Do you manage a Facebook page for your business or a client's business? Okay, this post is for you. I just noticed that Facebook is now letting page admins see the number of impressions a Wall post gets. Naturally, this is valuable information, as it helps to paint a picture about the type of items your FB audience prefers. The new feature also calculates feedback percentages on said posts. As you can see in the …
Yet Another Facebook Story: The Move To Madison Ave
Owen Thomas at VentureBeat reports that Facebook has leased two floors at 335 Madison Avenue, and may be planning to employ as many as 600 people in New York City. There's a lot of real estate to choose from in Manhattan, so is this move move also a statement of some sort? Normally, I would say no it's not, but this is the same company, run by the same CEO who infamously declared in 2007 that Facebook will "help you …
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Is The Craft Of Copywriting Irrelevant To Social Media Marketing?
Oreo's Facebook page is insanely popular. According to Ad Age, one of the reasons for the Kraft brand's success on Facebook has to do with the conversational nature of the Wall posts. As it turns out, many people in social networks don't want to talk about your product, they just want to talk. There's increasing evidence that the most-effective kinds of marketing communications on these websites are simple, random, …
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Yet Another Facebook Story: Social Currency
HauteLook, which sells luxury clothing for women, men and children, as well as upscale travel packages and home furnishings is now bringing its online "sample sales" to Facebook. "Our members spend one-third of their online time on Facebook. So we know that getting out of the e-mail inbox is going to be crucial for the flash-sale business," said Adam Bernhard, chief executive of the company. "This is designed to go …
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Yet Another Facebook Story: Social Browsing Greater Than Or Equal To Web Browsing
Mark Kirby, a senior consultant at ReD Associates, writing on a Fast Company blog, points to some interesting studies about time spent on Facebook. Intense Facebook use among certain demographics drives these numbers higher and higher. In a recent study of 21-29 year old females, we saw a surprising number spending as many as five hours per day on Facebook, with much of that activity being what the respondents …
MyFaceSpace Rides Again
At long last, MySpace is looking shiny and new again. Welcome to the new MyspaceMyspace | Myspace Video According to MySpace President Michael Jones the News Corp.-owned site will no longer seek to compete with Facebook, but rather complement it. "Our focus is social entertainment," he said. "Niche players have long staying power." By complementing Facebook, Jones must mean adopting its features. Let's have a …
Yet Another Facebook Story: The Difference Between “Fans” And “Likes”
Brian Solis is a PR guy. Naturally, he doesn't refer to himself as such, becasue "digital analyst, sociologist, and futurist" sounds so much better. Speaking of sounding so much better, Solis does us the favor of distinguishing between today's Facebook "Like" and the old "Fan" motif that FB used to employ. In Facebook, it's not just about who we're connected to, it's about those we're not. What started as "Fans" has …
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Yet Another Facebook Story: Some B2B Marketers Find It Slow Going
According to The Wall Street Journal, B-to-B businesses are having a harder time connecting with their target audience on Facebook than their B-to-C counterparts. Thankfully, the reporter explores the other side of this story, as well. Some B-to-B owners say social networking is actually ideal for their demographic since it can take months for their kind of buyers to commit to a purchase. The products and services …
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