Adpulp
Advertising News and Know-How
By David Burn
Facebook is the third biggest Internet company in the world today, and growing. It's currently a privately held company, but that could soon change and when/if it does the "average investor" can put her own hard earned money on the line. Where does Facebook's value reside? In the data! …
Continue Reading about Yet Another Facebook Story: Initial Public Offering In 2012? →
By David Burn
MGH in Baltimore has an active social media presence and the agency is now using this fact against its local competition. This full page ad ran in the Baltimore Sun on Monday: Normally, I'd say number of followers is not the right metric, but for this self-promo ad it is. The numbers indicate a passion for, and experience in, social media marketing. And this bit of copy from the ad seals the deal, "The research …
Continue Reading about Anti-Social Is A Non-Persuasive Position →
By David Burn
The Facebook Data Team released a study recently that looks carefully at the words people use in their status updates and how these words influence behavior. Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive emotional updates receive fewer comments (perhaps there's …
Continue Reading about Yet Another Facebook Story: Be Positively Likable →
By David Burn
Facebook is the operating system of the social web. And, not unlike the Oklahoma land rush of the 1880s, retailers are lining up to to stake a claim in what is proving to be fertile territory. That's the word from Practical Ecommerce. Fast Company too is weighing in. J.C. Penney became the first major retailer to make its entire catalog available to shoppers within Facebook--not just to peruse, but to buy. Starting …
Continue Reading about Yet Another Facebook Story: The JC Penny Store Is Open For Business →
By David Burn
In their efforts to establish a presence on Facebook, eight-of-ten of the world's biggest brands, including Coca Cola, P&G and Unilever are now using an enterprise solution from New York-based Buddy Media. The Buddy Media Platform gives brands the tools to manage their Facebook Pages and engage their Facebook fans. Adweek recently named the company an "insurgent" in its Media Agency of the Year report. The company …
By David Burn
Mark Zuckerberg is Time Magazine's "Person of the Year." The computer was named Time's "Man of the Year" in 1982. Media mogul Ted Turner received the distinction in 1991; Andy Grove of Intel in 1997; and Amazon.com's Jeff Bezos in 1999. So Zuck's 2010 coronation is not unprecedented. …
By David Burn
"The Matrix is a system, Neo. That system is our enemy. But when you're inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our enemy. You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so …
Continue Reading about Yet Another Facebook Story: Zuck, The Millennial CEO →
By David Burn
Do you manage a Facebook page for your business or a client's business? Okay, this post is for you. I just noticed that Facebook is now letting page admins see the number of impressions a Wall post gets. Naturally, this is valuable information, as it helps to paint a picture about the type of items your FB audience prefers. The new feature also calculates feedback percentages on said posts. As you can see in the …
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