Adpulp
Advertising News and Know-How
It's difficult to get a proper read on the number of job losses across media, marketing, and advertising in the wake of COVID-19. It's tough for a few different but related reasons. First, the great majority of people working in these industries work for small businesses. When a small business finds that it can no longer pay for people to show up and work, it's not news. It's personally devastating for all …
Continue Reading about Will Make Ads in Exchange for Food and Shelter →
If you work in media, marketing, or advertising, it's time to innovate and there is no time to waste. That's the message from several directions today, and now we are beginning to see real-world results, as companies adapt to the new constrictions. Sarah Jerde at Adweek reports that The Wall Street Journal and Barron’s Group are now offering clients an additional incentive to advertise in their print pages. …
Continue Reading about Newsflash: Print Ads Now Guaranteed to Work (Not An April Fool’s Joke) →
It's Tuesday morning. Depending on your location, it's week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have jobs they need to fill. Yes, now. In the midst of deep concerns about the future …
Continue Reading about Now for the Good News: Here’s A Growing List of Smokin’ Hot Jay Oh Bees →
Ford Motor Co. is "built to lend a hand." That's what the car maker's new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can't go anywhere in them. https://youtu.be/F0x1PDIklkE Ford is also dangling discounts during this economic crisis. For qualified buyers who use Ford credit to …
Continue Reading about Ford Motor Company Wants To “Help Take Care of You” →
Alternative weeklies--our city's free arts and entertainment newspapers--are facing untenable marketplace conditions today. The papers rely on advertising revenue from bars, restaurants, movie theaters, and retail stores. Given that all of the above are temporarily closed for business, there is next to no ad revenue coming in the door today. Joshua Benton at NeimanLab paints the situation like …
Continue Reading about Alt-Weeklies Are Sinking Quickly to the Bottom of the Dead Newspapers Pile →
How are you feeling about the future of your agency and your job? Or if you're primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which I will now do... Let's start with the NY Post: The coronavirus pandemic could slash as much as $3 billion from advertising …
Continue Reading about Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs →
Let's look at the winners. There are always winners. No matter what. Blue Apron's Stock Is On Fire Right now, Blue Apron is a winner. https://youtu.be/44lJsa9FEGY Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several extremely volatile trading hours as these orders took …
Advertising people are advisors and consultants to CEOs and CMOs. We also make things, but that follows the discovery and strategic planning phases. Right now, in the face of a global pandemic, there's a new kind of advice emerging. Lots of people are genuinely offering to help others in distress, while others are working to find new models to support themselves. Let's take a look... David Angelo, founder of …
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