Are you planning a Super Bowl party? You won't need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M's new ad campaign for Pizza Hut—the agency's first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion. In the spots, Honest Abe is a husband, father and friend who brings to life the …
This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live
One problem that many consumer promotions suffer from is believability. People don't believe they will ever win the prize that's being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with Go Get Gifted, a holiday promo that will turn five lucky winners into literal holiday …
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Shoe Fetish? Zappos Is On Your Side
Do you need new shoes? It's okay if you do. No one we know wants to check your closet for Imelda-like tendencies. https://youtu.be/wQnhk0vjat0 Let them eat cake and buy shoes. Let them eat cake, knit an afghan and buy shoes. Let them eat cake, knit an afghan, buy shoes and anticipate the delivery of the Zappos branded box. https://youtu.be/lpJJJJ5nJBE Client: Zappos Agency: Plan A Managing …
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From Canada With Love: A Little Generosity Goes A Long Way
If you've ever been to Canada you may have dined at a Tim Horton's. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories received organically through the Tim Hortons website since 2008, Tim Hortons six new …
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Jared Jewelers Dares You To Be Devoted
In its new rebranding campaign for jewelry retailer, Jared, McKinney created something that celebrates devotion in all its forms. https://youtu.be/jlDiBCzCO8I The campaign that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” The fully integrated campaign is the first by McKinney for Jared since their partnership began earlier this year. Client: Jared VP, …
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Almost All Californians Appreciate the Gift of Scratchers
A good neighbor can make a big difference in your life. They can lend you a cup of flour, check in on you after a natural disaster or buy you a winning lottery ticket. https://youtu.be/lluOE1NWUEM California Lottery continues its tradition of encouraging people to give Scratchers as gifts to both friends and acquaintances (18 and over), especially to those people who are often forgotten during the holidays. …
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Who Do You See When You See A Person Living on the Street?
Many so-called conservatives don't believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people have no one to take them in, and no one to see them for who they were, who they are today and …
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Come on…Ted
How would you feel if you were running for Senate in Texas and one of the state's top film directors stepped up and made you an awesome commercial? You'd be stoked beyond belief, am I right? Before you answer that, let's have a closer look at the commercial from Richard Linklater, director of Slacker, Dazed & Confused, School of Rock, Everybody Wants Some!!, Bad News Bears, Before Sunset and many …
