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Advertising News and Know-How
Where do brands fit into the larger cultural landscape today? It's a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo's Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let's watch and listen... https://youtu.be/xlrtPtxIB5k The spot was created by Anomaly and directed by Chris Sargent of Anonymous …
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Broad City's Ilana Glazer is a reluctant runner in this new Nike Joyride campaign, created by New York and Portland-based agency Megs and Shamus. She's also herself. Megs and Shamus and Marielle provided Glazer with scripts and the freedom to do what she does best—improvise. The spots were produced by Caviar and directed by Marielle …
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Now that space travel is a commercial enterprise, eccentric people are saving their money for a ticket to a new planet where the air, water, and land are unspoiled. It's a new kind of post-Earth utopianism. It's also disgusting, and Paris ad agency ROSAPARK captures this cheap clueless aesthetic perfectly in their new commercial for French natural gas provider, GRDF. https://youtu.be/rFaOcNiEJuY What if …
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Media is a false mirror. It's false because it doesn't show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the widest possible audience. But do they also ask an overweight person, an older person, a poor person, or a trangender …
Continue Reading about How Do You See Her? When Do You See Her? Where Do You See Her? →
Labor Day weekend is almost here. Carhartt, America’s premium workwear brand since 1889, will close all retail stores, the corporate office, and U.S. manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country’s hardest working people. Tony Ambroza, Chief Brand Officer at Carhartt, said, “We are committed to serving the workforce and being a champion for the skilled …
Continue Reading about Today’s Clumsy Rookie Is Tomorrow’s Skilled Worker →
Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it's a good answer because the Whole Foods shopper doesn't want rancid chemical solvents on, in, or near her body. That's why OrganiCare CEO and serial entrepreneur, Caroline Goodner, is battling industry juggernauts to provide a more natural and more effective alternative for yeast …
Continue Reading about “Joie de Hooha” Is Utterly Natural and Totally Achievable →
Fade in. The writer's room is oddly clean, bright, and empty. There's a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story's fire. In a city and in an industry that manufactures dreams, you'd think that writers would rule. Writers, despite all their magical powers to make things, do not rule. The studios …
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Taylor Swift's new pro-Pride release, "You Need To Calm Down," has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. Sometimes, it takes a pop star. https://youtu.be/Dkk9gvTmCXY The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, Karamu …
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