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Bud Light Introduces A New Generation To A Classic Strain of Comedy

Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. https://youtu.be/TlaQRiBIJtQ Bud Light has long had a well-honed sense of humor. What's changed is the capacity for funny in our oh-so-serious …

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When Mary Meeker Speaks, Astute Marketers Listen

Money talks. But what does money say? That's what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness... Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at The Phoenician in Scottsdale, Ariz. on Tuesday. The …

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Thanks to Their Newsopoly, Google Is Minting Money

The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, said David Chavern, the president and chief executive of the News Media Alliance, …

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Accenture Fumbles, Loses Game; Hertz Is Pissed

Hertz paid Accenture $32 million for a new web presence that the consultants never delivered. The unresolved dispute was recently filed in federal court in the Southern District of New York. Accenture disputes their former client's claims. Accenture has also filed a motion to dismiss Hertz’s claim under the Florida Deceptive and Unfair Trade Practices Act and is intending to assert counterclaims for payment …

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Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy

Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett's speech that no recap is going to suffice. I will pull a few gems forward for your consideration, however. Here's one...have you heard the name Edward …

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All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies

Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup poll put the …

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