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Due To Scoble Blindess, Men Fail To See Digital Divide, Fall Into Trap

Alan Wolk does it again. First, he comes up with the term NASCAR Blindness to describe how coastal elites fail to understand what motivates average Americans. Now, he has a new term, Scoble Blindness, to describe a similar condition that afflicts those working in the tech sector. Scoble Blindness is the strongly held belief that everyone using social media is supremely interested in what Robert Scoble* and others …

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While The Industry’s Artistes Measure Creativity In Cannes, And Elsewhere, The Digerati Generate Reports And Cash Checks

Seth Godin and Darren Barefoot both address measurability of online ad buys and conclude there's nothing to fear but the numbers. Here's Seth: If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working? And if they don't work, why are you running them? The time-tested response is that you're not sure, that ads are risky, that you can't tell. …

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We Are But Babes In The Web’s Woods

Susan Murphy of Jester Creative reflects on the invention of the World Wide Web and concludes that we haven't figured it out yet. Though we originally took the Web to be a simply a means of presenting information, Berners-Lee actually invented the Web as a means of communication and collaboration. 12 years after its rise in popularity, we are finally figuring that part out. Nearly 20 years passed from the time Bell …

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JWT Is Spamming Me Hard. Or Maybe Not.

Normally, I don't pay much attention to spam e-mails like this... ...but in the split second I did look at it I noticed this right below the image: It took me more than a minute to see the typos that would indicate that this is not a legit e-mail marketing campaign from one of JWT's Atlanta subsidiaries (the office name and address is real). But I definitely got the impression they're capable of working with boner …

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User-Centric Design Is Also Ad-Centric Design For ESPN

ESPN.com believes less is more when it comes to digital design (and I'd tend to agree). According to The New York Times, the sports site is about to go a major design overhaul. Currently, sports fans are greeted by "intense coverage of every major sport from the get-go." John Skipper, ESPN's executive vice president for content, says "There can be a thing as too much." Making ESPN.com as appealing to visitors as …

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Digital Means Dollars

Laura Oppenheimer of The Oregonian called around to see how things in the Portland agency scene are progressing in this time of tumult. Here's one factoid she uncovered that I find interesting. The state is home to more than 300 advertising firms that employ 1,900 people. The average wage, according to state figures: a cool $64,000. One of the conclusions Oppenheimer draws is that digital firms may benefit, as …

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Let’s Not Get Carried Away With All the Tweaking and Testing

Digital media is trackable and malleable. These two facts are creating new opportunities in marketing services and a degree of tension in Old Adlandia. According to The New York Times, "a new breed of companies" is emerging to tweak the hell out of online creative. They create hundreds of versions of clients’ online ads, changing elements like color, type font, message, and image to see what combination draws clicks …

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