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Digital Provides Manufacturers A Direct Path To Consumers

Procter & Gamble and e-commerce provider PFSweb will begin operating an online store this month. Named the eStore, the online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. "We are very excited about the eStore‟s potential to reach more consumers and create new online experiences and innovations that build our brands online," said Kirk Perry, P&G's …

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The State Dept. Google Is Not

Google believes in the power of good. That's why they're guided by Sergey's Don't Be Evil philosophy. It's a great ideal, but one that can be tough to uphold in an international business setting. You have to really mean it when you put ideas like that into your charter. According to David Drummond, SVP, Corporate Development and Chief Legal Officer at Google, Google really means it. Right now, in response to a …

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During The Digital Decade I Became A Content Machine

In October of '01 Bill Gates spoke about the coming "Digital Decade" and how "more people and businesses would realize their potential" via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread adoption of mobile phones and mobile music players to give …

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Designing Digital Trails To Very Real Mountaintops

The trade press is fascinated by digital. Perhaps they believe their own existence depends on it, as well as the existence of the entities they daily report on. Adweek and Ad Age are both featuring articles about digital trends to look for in 2010. Ad Age reached out to Duncan Southgate and Ken Mallon for their take. Adweek put staff writer Brian Morrissey on the job. Among other things, Morrissey believes the …

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Undoing The “Creative Sensibility” Oxymoron

Ad Age enlisted Conor Brady, chief creative officer at Organic, to help explain the new playing field agency personnel find themselves on today. Brady says we're entering "the age of creative sensibility" which he characterizes as "a dramatic shift from the 'big agency' practices of the past." Specifically, Brady says creative directors today need to collaborate with peers outside the creative department, embrace …

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