Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with Stephen Landau of Substance from Isaac Viel on Vimeo. Interview with Peter Yesawich Jr. from Isaac Viel …
Matt Mason On Competing With Pirates And Other Matters
Matt Mason, is Strategy Director at Syrup and author of The Pirate's Dilemma. I like how he says business books are big business cards. That's sort of how I feel about AdPulp. …
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Conversation Starters – What Brands Are Made Of
Mahesh Murthy, founder of Pinstorm and a venture capitalist at Seedfund, writing in The Wall Street Journal asks if your brand is "remark-worthy." Because it's kind of difficult to start a conversation around the brand if it isn't. When someone talks about your offering, is there a 10-second sound bite that is "re-tweetable" on Twitter? If not, go back to basics and craft a simple, clear hook that that sets you …
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Fighting Words
PORTLAND--It's a drizzly Thursday afternoon, but inside Paddy's Bar on SW First and Yamhill things are amazingly clear. Dave Allen, a partner in Fight--the strategic marketing firm he launched last year with Justin Spohn and Rob Shields--is holding court. He asked me to join him in order to practice his agency's pitch. I said yes because I like Dave, he promised me beer(s) and I'm curious about Fight's …
What Clients Really Think
RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts, asked marketing execs at 200 companies including Nestle, Pfizer, Kraft Foods, Colgate-Palmolive, Hilton and Harrah's 23 questions about their agencies. Here's one of the questions and several random answers pulled directly from the report. Q. If you had one piece of advice to give to agencies about their marketing …
Make A Place For Product Development In Your Portfolio
We all know how clients can up and split. Well, the same is true for new and ambitious groups lodged within an old school New York agency. According to Ad Age, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos. Split is an all-in-one intellectual-property incubator, developer and digital creative shop; the 30-person global staff …
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