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Dynamic, Real Time Display Ads Better Than The Current Dross

According to ClickZ, The Google is quietly testing a new display ad format that integrates a marketer's tweets and allows people to follow said marketer without leaving the page they're on. Google has made no announcement regarding the program, but Qualité Search Marketing, a firm based in Oslo, Norway, said it was invited by Google to join the beta test on May 7. Google declined to address the program directly, but …

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She Shall Seek And She Shall Find–Where’s Your Brand In That?

Writing on Harvard's Nieman Journalism Lab, Gina Chen, a 20-year veteran newspaper journalist makes some good points about information consumers today. The people formerly known as the audience know if they want a certain type of information, they head to Twitter. Another type, they'll go to YouTube. Something else, that's what FourSquare is for. It's likely not a conscious decision -- it's more visceral than that. …

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Lévy Has His Horses, But Will They Run?

The Wall Street Journal has some interesting quotes from Publicis Groupe CEO, Maurice Lévy, regarding the need to grow the holding company's digital acquisitions. "There is nothing big left to buy," Mr. Lévy, chief executive of Publicis, said in an interview Monday. "However, digital advertising still heralds many unknown opportunities." "The shock that the Internet caused [to the industry] is still not finished," …

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You Can Choose To Add Value, Or Fast Become Invisible

I'm juggling two excellent posts about the pressing need for branded utility in the digital space. One post is from Patricia McDonald, Planning Partner at CHI. In a guest appearance on BBH Labs she says: The very idea that marketing can add value is nigh-on heretical in a digital landscape where the prevailing attitude is that marketing is irrelevant at best and pollution at best. But it wasn't ever thus...a …

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You Can Learn To Innovate, Or Fall Far Far Behind

PORTLAND--Webtrends maintains offices on the top floor of a 16-story building in the heart of Portland's business core. The analytics firm has kindly opened its conference room today to Portland Ad Fed, which is hosting a Pop Art-sponsored luncheon with Renny Gleeson, Wieden + Kennedy's Global Director of Interactive Strategy. There are two kinds of salad and three kinds of lasagna for lunch. I say hi to Andy Askren …

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It’s Not About What You Can Do Inside The Computer, It’s About What The Computer Can Do For You

Andy Whitlock, a Senior Creative Strategist for Poke in London presented the following material in Madrid recently. why digital isn't about digitalView more presentations from Andy Whitlock. Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I'm always looking for great examples of creative that's native to digital, instead of mimicking print …

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