Through the use of immersive technology, visitors to Burberry.eu are now able to select and control the view and of the brand's latest campaign, cast and products. "I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured," says Christopher Bailey, Burberry's Chief …
Careful With That Lead TV, The Internet Is Coming For You
Despite claims from some ad pros that online advertising doesn't work very well, there's no end of it in sight. In fact, online advertising has a long ways to go before it even hits its stride. Yet, presently it has enough speed to fly by newspaper advertising with nary a look back. According to The Wall Street Journal, the Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by …
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Do Something Real, Take Home A Lion
Ad Age is preparing for Cannes by asking the Adverati what campaigns they expect to see awarded. Tom Eslinger, of Saatchi & Saatchi, likes Nokia's Signpost campaign. "I really like Nokia's World's Biggest Signpost because it was simple and happened in the real world, making ripples through relevant media online and mobile -- and was way weird and wonderful." …
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Kill Your Scapegoat And Concentrate
Harvard professor of psychology, Steven Pinker, writing an Op-Ed in The New York Times defends the use of digital media in our quest for knowledge. These days scientists are never far from their e-mail, rarely touch paper and cannot lecture without PowerPoint. If electronic media were hazardous to intelligence, the quality of science would be plummeting. Yet discoveries are multiplying like fruit flies, and progress …
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adidas Wants You To Pick A Superhero And Play The Game
The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world's biggest sporting event. The adidas World Cup trailer leads to the brand's Facebook page where 32 players, one for each team in the tournament, are matched up against each other. Fans pick a favorite …
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iAd: Keeping Free Apps Free And Other Reasons For Being
According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network - weeks before its scheduled launch on 1 July. Steve Jobs, Apple's chief executive, said: "iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps." Liberty Mutual is one of iAd's early …
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