Adpulp
Advertising News and Know-How
By David Burn
To promote new real fruit smoothie at McDonald's, Tribal DDB has launched a Spin Art-like app on McDonalds.com that let people like me make messes like this: In the old days, McDonald's would have promoted this new product with a special take-home cup or a buy-one-get-one. Not today. Today, it's all about online engagement. And hey, I did it. I engaged and made some McArtwork which I share with you now. [via …
Continue Reading about It’s Someone’s McJob To Spin You A Smoothie Masterpiece →
By David Burn
I finally joined purveyor of daily deals, Groupon, tonight and I was amazed to find how well it's working for some local Portland restaurants. Wild Abandon recently sold 2861 $12 Groupons, while Elephants Delicatessen sold 7206 $7 deals. Groupon uses the power of the crowd to drive prices down and volume up--the deal doesn't go through and Groupon users are not charged if a minimum number of Groupons are not …
By David Burn
"The ad business is going through a change not seen in three decades." - Judy Shapiro Judy Shapiro is a veteran marketing exec and Chief Brand Strategist at CloudLinux, a Linux-based OS for technology service providers. In her latest piece for Ad Age, she argues that we're moving from a one:many web to a many:many web and that a lot of media companies are quietly being crushed by the changes underway. ...utterly …
Continue Reading about Digital Disruption: How’s It Going For You? →
By David Burn
One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They are meant to inspire Americans to book a Canadian vacation. To do that, the …
Continue Reading about Curated Word-of-Mouth Used To Inspire North of the Border Vacations →
By David Burn
Media companies are increasingly turning to marketing services as a revenue source. And it seems that newspapers are well positioned to do so on a local basis, where they already have traction with the small- and medium-sized businesses that advertise in their pages. According to Crain's Chicago Business, Tribune Co. is starting a new consulting business in its digital department, allowing the newspaper company to …
By David Burn
I'm confused by this bit of news from MediaWeek: MSNBC.com will roll out a sweeping redesign that encapsulates what publisher and general manager Charlie Tillinghast called "a major rethinking of what a news site is." At the heart of that redesign is a philosophy that Web pages needn't be text centric, and that Web ads should be large and not relegated to the periphery. "We don't start with the premise that this is a …
Continue Reading about Digital Semantics: One Man’s Banner Is Another Man’s Display Ad →
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