In response to the rise of the application economy, Wired is running a sensational piece about the web being dead. Yawn... But Wired is not alone in this. Pete Blackshaw, one of the most trusted voices in the marcom space, is asking, "Do brand websites still matter?" Behind his rhetorical question is the idea that the social web and mobile apps are gaining prominence, while brand sites wither on the digital …
Kodak Believes It’s Time For A “Printervention”
In new DRTV and DRDTV (Direct Response Digital TV) spots, Kodak and Deutsch continue the "Print and Prosper" campaign that works to expose the crime of high-priced printer ink. This ad seems makes fun of direct response advertising, while simultaneously embracing it and putting the time-honored pitchman to work for the brand. Visit Kodak Save Now for more. …
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Brand Fiction Can Be Loads of Fun, But It’s Not The Whole Story
On the heels of W+K's huge social media marketing success with Old Spice, Brian Morrissey of Adweek notes that traditional ad agencies are "closing the tech divide." Thanks to social media, the biggest challenge for brands is often less about creating the kind of technically sophisticated "immersive experiences" that digital shops have specialized in and more about crafting engaging content that people are likely to …
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It’s Cheaper Than Running A Cable Channel, But Not By Much
I like that Jennifer Modarelli, CEO of Portland-based White Horse is challenging clients on their lack of willingness to properly invest in their websites. Writing on Ad Age's Small Agency Diary, Modarelli says: Your website is ostensibly your biggest office or storefront. Think real estate: Would you cheap out building your headquarters, manufacturing plant, distribution center, customer service center, or store? …
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Repetitive Reporting Motion May Cause Dull Pains
Last Sunday, The New York Times addressed burnout among online content producers today. I've been producing online content every day for almost six years now, so it's a subject I'm familiar with. Such is the state of the media business these days: frantic and fatigued. Young journalists who once dreamed of trotting the globe in pursuit of a story are instead shackled to their computers, where they try to eke out a …
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Intel Has Some Suggestions For You
Intel wants to guide prospects to a purchase decision online, since that's where the bulk of research on computers with Intel processors is done. As product features become more sophisticated, marketers are turning to digital and interactive media to allow consumers to experience the products for themselves, says James McQuivey, an analyst at Forrester Research. Sure, but I would hesitate to call Intel's online …
