Adpulp
Advertising News and Know-How
By David Burn
Portland's ISITE Design is hiring. According to Oregon Business ISITE more than tripled its revenues from 2005 to 2009, while growing from 14 employees to 53. ISITE Design president and co-founder Paul Williams said, "We get hundreds of applications for entry-level positions, but for senior-level strategists we have to go out hunting. These aren't people who are sitting around unemployed." …
Continue Reading about Spotlight on NW Creative: ISITE Design →
By David Burn
People are irritated and Edge Gel, for one, is doing something about it. Via its @EdgeShaveZone Twitter page and #soirritating hashtag, Edge is slowly developing a following of gripers in effort to "own irritation prevention" in consumers minds. According to Ad Age, Jeffrey Wolf, Edge's senior brand manager, terms it "the anti-irritation platform." And it's not limited to shaving by any stretch. To solve her …
Continue Reading about Modern Digital Life Can Be #SoIrritating →
By David Burn
Mitch Spolan, Yahoo!'s Vice President of North American Field Sales, wants us to approach the digital ad space like the blank canvas that it is. He wants us to spatter paint on it, chew on it and maybe bleed on it. Presumably, because he'll be more able to sell our creative output when we really get into it and make not ads, not art. Writing on Business Insider, Spolan argues: Advertising content produced for the Web …
Continue Reading about Free Your Mind And The Banner Ad Will Follow →
By David Burn
Banner blindness. It's a condition that afflicts millions of websites worldwide. But important media companies are working on a cure. The Wall Street Journal has more: AOL Inc., struggling to turn around its fortunes, is preparing to introduce a larger, splashier ad format that it hopes will attract more dollars from big brands and help revitalize its business, according to people familiar with the matter. The new …
Continue Reading about Bigger Ads And Cheaper Content, That’s The Ticket →
By David Burn
McDonald's wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom. What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course. By the way, an axiom is a proposition that is not proved but considered to be self-evident. [via Brandfeak] …
Continue Reading about The Commercial Web Is Awash In Ultra Light Interactivity →
By David Burn
Portland agency ID Branding has come up with a winning idea for the city's most famous retailer, Powell's Books. According to Doug Lowell of IDB: The idea is fairly simple on paper (execution was not quite so simple): we create a photobooth-type experience inside the store that lets customers have their picture taken in front of a green screen, and then we fill the background with a shot of the Powells City of Books …
Continue Reading about Powell’s Books: A Textbook Retailer Since 1971 →
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