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Innovate Writing On The Platform Of Your Choice

OPEN Forum got my attention this morning thanks to a feature interview with Andy Hunter and Scott Lindenbaum of Electric Literature, a new literary magazine that's making it big. One of the reasons they're making it big: they practice media agnosticism. By offering more than the paperback option--in fact, by making their journal available on multiple mobile devices--its founders have not only built a reputation and …

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Of Course You’re Special, But You Have To Prove It

Shiv Singh, head of digital for PepsiCo and author of Social Media Marketing for Dummies has a sobering post up on his blog about his move to the client side and how he sees the agency landscape today. Agencies are fabulous but they aren't that fabulous. Probably the most humbling fact about moving over to the client side was the realization that agencies don't look that different from each other from afar. When …

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Location-Based Promo Makes Perfect Sense For Big City Daily

A printed copy of the San Diego Union-Tribune is free when you "check in" at select Union-Tribune kiosk locations with Foursquare, Gowalla or Facebook. Users "check in" at a kiosk then show the attending merchant their mobile phone as proof of "payment" for the paper. I've commented favorable many times in these pages about building bridges between online community and offline activity and how promotions, not …

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We All Know Stock Images Belong Nowhere Near Our Projects, Now There’s Data To Prove It

The New York Times has picked up an eye-tracking study by Jakob Nielsen, a Web site consultant and author of a number of books about design and user interface. Not surprisingly, Neilsen found that some types of pictures are completely ignored while others are scrutinized. In an aspect of the study comparing a set of products on Pottery Barn's furniture Web site and a page of televisions on Amazon.com, the research …

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Soon There Will Be No Line Between Advertising And Editorial

MediaWeek is reporting on Outbrain's move into non-transparent paid link advertising. Are advertisers the new aggregators? A company called Outbrain thinks so and is seriously stretching the definition of contextual relevancy by letting advertisers actually become distributors of content. It's straddling the worlds of advertising and content by placing advertiser links on its distribution network of sites like USA …

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Get Your Digital Media Playbook Before The Game Changes

Digital is simply a moving target. Something new could pop up next week that changes everything. But there are still plenty of marketers who are confused and need a little guidance. To that end, Seattle-based Williams-Heide Marketing Communications has created a free Digital Media Playbook. It's a quick guide to many of the less sexy issues involving digital: Media buying, targeting, measuring, tracking & analytics, …

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