Adpulp

Advertising News and Know-How

You are here: Home / Archives for Digital

Digital

By

More On Digital Disruption–You Can’t Learn This Stuff Fast Enough

According to The Wall Street Journal, ad and marketing agencies are under enormous pressure to reinvent themselves as the velocity of change has marketers questioning whether the ad business is equipped to deal with the new landscape. "We can no longer just acquire firms; it's just not good enough," says Bob Jeffrey, JWT's chief executive. It's not good enough, presumably, because acquisitions deepen the digital …

Continue Reading about More On Digital Disruption–You Can’t Learn This Stuff Fast Enough →

By

Bob Hoffman Tries To Hold The Ocean Back With A Broom

Our favorite Ad Contrarian takes the stage in an Adweek article, raising alarm about the pervasiveness of tracking on the Internet. Here's the conclusion he draws: There's no reasonable way that this is a good development for a free society. There is no realistic vision of the future in which this will not lead to appalling mischief. It's time for us to say no. It's time to put aside our petty self-interest, take a …

Continue Reading about Bob Hoffman Tries To Hold The Ocean Back With A Broom →

By

Like Bookmarks, But Better

AdKeeper, which allows consumers to "clip and keep" an online ad, emerged from stealth in October, and has since been operating in beta, preparing for its full roll out in Q-1 of 2011. AdKeeper's Founder, Chairman & CEO Scott Kurnit, who is also the founder of About.com, said, "Advertisers love AdKeeper because it delivers true engagement between consumers and marketers. Those marketers have also made it clear that …

Continue Reading about Like Bookmarks, But Better →

By

Landolakes.com New Design Like Butter

With the launch of a new website by Colle+McVoy, the venerable 85-year-old Land O'Lakes Dairy Foods brand introduces new content and heightened functionality just in time for holiday cooking. The newly refreshed Landolakes.com is a complete site redesign meant to help consumers engage with an established brand in new ways. For instance, the Test Kitchen section highlights the brand's expertise with tips, photos and …

Continue Reading about Landolakes.com New Design Like Butter →

By

When The Intel Lacks Intelligence, Promoters, Not Pirates, Get Hurt

Kevin Hofman of hip-hop site OnSmash.com is bumming. According to The New York Times, OnSmash.com was one of 82 sites seized by the United States Immigration and Customs Enforcement unit, due to accusations of copyright infringement and selling counterfeit goods. Problem is, Hofman isn't a pirate. He's a promoter. OnSmash.com and the handful of other music blogs shut down by the government post brand-new songs and …

Continue Reading about When The Intel Lacks Intelligence, Promoters, Not Pirates, Get Hurt →

By

Clickity Clack

Alexis Madrigal of The Atlantic took a look at this graph from MorganStanley analyst Mary Meeker and paused to consider what it means. For people working in digital advertising, it means there's a long ways to go before media consumption and online ad spending meet in a happy place. Of course, Madrigal doesn't work in digital advertising, he's an editor at a well established media property. Here's what he …

Continue Reading about Clickity Clack →