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Advertising News and Know-How
Media Life Magazine asked several media execs to answer this question: How do you talk sense to a client who insists on measuring the results of an online campaign based on what sort of click-throughs the creative is getting? Kerry Guard, senior connection planner at Wong, Doody, Crandall, Wiener in Seattle says, "the key is to first agree on goals for the campaign. Not many clients simply want eyeballs on a web …
Continue Reading about Count Clicks All You Want, But Don’t Stop There →
Unless you're former Senator Larry Craig, airport bathrooms are a place you want to get into and out of fast. Real fast. And avoid distractions. But some advertisers think there's an opportunity there. USA Today has more on what's coming to the bathrooms of Chicago's O'Hare International Airport: The 40-inch digital-display screens will be placed in mirrors above lavatory sinks, outfitted with the capability to …
Continue Reading about Airport Bathroom Ads Are About To Take Off →
Portland-based Periscopic is a socially conscious information visualization firm, and a featured winner in this year's CA Interactive Annual for their work on VoteEasy, a project by the nonpartisan group, Project Vote Smart. Utilizing thousands of hours of research and a vast collection of data, this voter education tool allows the general public to quickly and easily see how closely political candidates align …
Continue Reading about Spotlight On NW Creative: Periscopic →
The two words, "video content" are sweet music to the ears of many thousands of people who make, optimize and deliver video content, and to millions more who enjoy watching it. While indie filmmakers and small production companies rule the creative roost, when it comes to delivery of video content, YouTube's parent company, The Google, is king. And the king wants its subjects to bask in the glory of the coming …
Continue Reading about Empty Pipes Don’t Do The Pipemaker Good →
Peter Yared of Webtrends Apps regularly contributes to Venture Beat, and recently ReadWriteWeb picked up his story about what kind of marketing works, and what kind doesn't work, on Facebook. It's a well reason piece and an important one for anyone thinking up Facebook promotions. Yared's take on sweepstakes is obvious, yet revealing. Facebook users like to click around and look at stuff, and absolutely do not like …
Continue Reading about Yet Another Facebook Story: Sweeps Are The Anti-Viral →
A new study reveals a significant gap between the level of sophistication of interactive advertising platforms and how comfortable industry executives are in articulating the value of those platforms to media buyers and marketers. More than 640 digital publishers, advertisers, agency executives and researchers from across the U.S. responded to the IAB and Ernst & Young survey. Roughly 75% of these executives work …
Continue Reading about Will New Industry Schools Close The Digital Education Gap? →
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