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Lévy Has His Horses, But Will They Run?

The Wall Street Journal has some interesting quotes from Publicis Groupe CEO, Maurice Lévy, regarding the need to grow the holding company's digital acquisitions. "There is nothing big left to buy," Mr. Lévy, chief executive of Publicis, said in an interview Monday. "However, digital advertising still heralds many unknown opportunities." "The shock that the Internet caused [to the industry] is still not finished," …

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You Can Choose To Add Value, Or Fast Become Invisible

I'm juggling two excellent posts about the pressing need for branded utility in the digital space. One post is from Patricia McDonald, Planning Partner at CHI. In a guest appearance on BBH Labs she says: The very idea that marketing can add value is nigh-on heretical in a digital landscape where the prevailing attitude is that marketing is irrelevant at best and pollution at best. But it wasn't ever thus...a …

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You Can Learn To Innovate, Or Fall Far Far Behind

PORTLAND--Webtrends maintains offices on the top floor of a 16-story building in the heart of Portland's business core. The analytics firm has kindly opened its conference room today to Portland Ad Fed, which is hosting a Pop Art-sponsored luncheon with Renny Gleeson, Wieden + Kennedy's Global Director of Interactive Strategy. There are two kinds of salad and three kinds of lasagna for lunch. I say hi to Andy Askren …

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It’s Not About What You Can Do Inside The Computer, It’s About What The Computer Can Do For You

Andy Whitlock, a Senior Creative Strategist for Poke in London presented the following material in Madrid recently. why digital isn't about digitalView more presentations from Andy Whitlock. Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I'm always looking for great examples of creative that's native to digital, instead of mimicking print …

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Someone, Somewhere Is Going To Create Beautiful And Effective Digital Advertising For The Win

Paris-based freelance writer and media consultant, Frédéric Filloux, says digital advertising sucks and the ad business is suffering from "lethal self-complacency." In the news business, we have a rule of thumb: an electronic reader brings 15 to 20 times less in advertising revenue than a print reader does. I'll stop short of saying this dire state of affairs is only attributable to advertising. Between inadequate …

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Brands Have A Story To Tell And The Perfect Place To Tell It

According to Reuters organizations have been spending an increasing proportion of their marketing budgets on their own websites instead of on external media. Chuck Richard, lead analyst at information advisory and research firm Outsell, says companies now spend more than half their online marketing budgets on their own sites. "It's been 50 percent or more for the last three years," he says. Richard reckons that U.S. …

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Migration To Digital Not As Tough As The Oregon Trail, But Still Tough

Last Thursday in Seattle Tracy Wong, Chairman and Executive Creative Director of WONGDOODY took note of the "Chief Storyteller" title on my Bonehook business card. It piqued his curiosity because "story" is typically owned by the traditional shop on a client's roster, and he sees me as a digital guy. Wong wanted to know who else has successfully merged "story" with the digital chops needed to tell them. I said …

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The Social Space And Small Business Are Great Dance Partners

I've been thinking a lot about how well suited social media marketing is for small business, for small businesses are actually social in real life. With that in mind, I took note of April's Confidence Indicator from DiscoverCard. Some of the key findings in the report include: In 2007, 22 percent of small business owners were members of an online social networking community such as Facebook, Linked-In, My Space or …

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