Adpulp
Advertising News and Know-How
PORTLAND—When I was young my grandpa used to ask me, "What did you learn today?" It's a great question, and a reminder to learn something new each and every day. Which isn't a problem when listening to Blaise Agüera y Arcas of Bing Mobile and Places speak about his compelling work with visual data. Speaking to a packed house at WebVisions 2011 in the Oregon Convention Center this morning, Agüera y Arcas introduced …
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Brian Stelter of The New York Times looked at a new report from the Graduate School of Journalism at Columbia University. The intent of the report is to help newspapers, magazines and television stations better compete in the online marketplace. The report’s authors diagnose problems for digital media. Perhaps chief among them is that advertising on the Web tends to have less value for the consumer than …
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Agencies are ramping up on digitally-enabled talent. Again. Frankly, I see articles on this topic all the time. And the central point is always the same--if you have both a traditional and digital background, you're golden. Yet, that's precisely my background and I am not in high demand. I have had one headhunter call in the last year. One. That I'm not presently looking for a job doesn't matter. Given the …
Tillamook, with the help of Hello Design in Culver City, CA, is showcasing how its product is put to good use by three buzz-worthy West Coast restaurants. All told the brand's refreshed website features a total of 30 mouth-watering recipes with videos shot inside the kitchens of top chefs Tommy Habetz of Bunk Bar in Portland, Dave Danhi of the Grilled Cheese Truck in Los Angeles and Heidi Gibson of the …
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The numbers are in and interactive advertising continues to soar. According to Interactive Advertising Bureau (IAB) 2010 Internet advertising revenues totaled a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year. Sponsorships saw the most growth with an 88% increase over last year and 142% increase in the …
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You may have heard that ad agencies can't find talented and experienced digital craftsmen fast enough. Be that as it may, agencies are finding willing members of the digerati and signing them up in record numbers. According to the Star Tribune, Minneapolis ad agencies "are hopping on the social media train with lots of hires and increasing revenue." Campbell Mithun, which used a Twitter contest last month to …
Continue Reading about Digital Means Dollars. But What Else Does It Mean? →
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