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The Banner Is Back, As If It Never Left

Over at Mashable, Todd Wasserman highlights something I've believed for quite some time: While few people click through a banner ad, that doesn't mean it has no value. For instance, click-through is actually a poor measure of performance. It’s impossible to click through a billboard ad, for example, but that doesn’t mean it’s not effective. If you drive the same way to work every day for a month and see that same …

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A Retainer Plus Project Fees Is The Answer

A new survey from the Association of National Advertisers looks at changes in digital-agency compensation. A retainer plus project fees is now the predominant form of digital agency pay, with 66% of marketers using that approach in 2011, up from only 37% in 2009. The survey also found a growing number of marketers using a larger number of shops. This year, 44% reported using five or more digital agencies, up …

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Like A Baton, I Hand You This Story

Maria Popova of Brain Pickings has some interesting things to say about content curation. Finding a way to acknowledge content curation and information discovery (or, better, the new term we invent for these fluffy placeholders) as a form of creative labor, and to codify this acknowledgement, is the next frontier in how we think about “intellectual property” in the information age. IP, as a term, is inherently …

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Online Advertising Set To Boom, Says Online Advertising Site

It always depends on who you talk to, but despite the economic gloominess, some people are very optimistic when it comes to ad spending. You gotta love it when eCommerce Times quotes a firm called eMarketer about the state of online advertising. To them, everything's coming up virtual roses: Spending on online advertising is expected to jump 20.2 percent over last year's spending, according to new figures from …

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WebVisions Keynote: Douglas Rushkoff

PORTLAND—Whatever Brad Smith of WebVisions had to do to bring Douglas Rushkoff to Portland to speak, it was worth it. Few speakers bring this kind of passion and clarity to their talks. Even fewer are willing to grapple with real societal issues and call bullshit when and where it is needed. Rushkoff doesn't have a slide show at the ready, he has notes at the lectern, but he doesn't need them. He wrote the book. …

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