Misguided digital strategies have created "huge volumes of noise, which is polluting the digital world and making it harder for brands to be heard — presenting a major challenge for businesses trying to enter into dialogue with consumers online," according to a new study from WPP's TNS unit. Noise is one way to look at it. However, if you're the one Tweeting about being bumped from a flight or the loud hotel or …
Any Client Can Score By Running The Digital Media Playbook
I've worked for a number of small agencies during my career. And nearly all of them struggled to provide some extra knowledge for their clients. To serve as some sort of trusted advisor, so to speak. Seattle-based Williams-Helde Marketing Communications operates a little differently, bringing to its clients and the public a good repository of knowledge with its annual Digital Media Playbook. The Digital …
Continue Reading about Any Client Can Score By Running The Digital Media Playbook →
SocialVibe And Their Brand Partners Hope To Earn Your Attention
Fast Company is taking a closer look at SocialVibe and its CEO and founder, Jay Samit. SocialVibe provides a measurable form of brand marketing with its so-called "engagement ads." "Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable in a world of unlimited capacity," says Samit. ...the flood of …
Continue Reading about SocialVibe And Their Brand Partners Hope To Earn Your Attention →
Make Media Complexities Simple, Make A Lot of Money
I've been reading a lot of articles about the lack of talented people willing or able to work in the fast changing advertising business these days. Here's one point of view from The New York Times: A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma is particularly acute for jobs that require hard-core quantitative, …
Continue Reading about Make Media Complexities Simple, Make A Lot of Money →
Digital Talent Needs More Than A Job. But All Talent Does.
Some days I really think I live in an echo chamber. Because I saw this article by HUGE CEO Aaron Shapiro tweeted and posted many times today. Entitled "Why Digital Talent Doesn't Want To Work At Your Company," Shapiro makes many strong points. His conclusion: You need them more than they need you. Demand for their services is so high, they can afford to be finicky. If they don’t like where they’re working, …
Continue Reading about Digital Talent Needs More Than A Job. But All Talent Does. →
That Banner’s Been To Hell And Back
The brainchild of "Internet whizkids" Mike Cojanu, 23, and Max Teitelbaum, 20, WhatRunsWhere is a competitive intelligence service for online media buying. What are your thoughts? Do you need to know how your clients, or prospective clients, have historically purchased online media? WhatRunsWhere is offering this information for $229/month. …
Continue Reading about That Banner’s Been To Hell And Back →
