Heineken, the world's third-largest brewer, is busy striking deals directly with Google, and now according to Ad Age, with Facebook. Asked how the Facebook deal would affect the Google pact, Heineken told Ad Age: "These are two different platforms [that] ... complement Heineken's strategy to be 'part of the conversation.' Facebook is a social media network, where You Tube is more of a digital entertainment …
“Click To Buy” Is Some Serious Grease On The Wheel
As interactive TV matures, the point of sale is moving ever closer to the point of intention. According to The New York Times, nearly four million Verizon FiOS subscribers primarily in the Northeast, California, Texas and Florida can now buy Schwinn bicycles, Crosley radios and Franklin Mint coins directly from programs airing on the History Channel. A small icon appears in the upper right corner of the …
Continue Reading about “Click To Buy” Is Some Serious Grease On The Wheel →
Shazam Now For More
Shazam is an awesome app. It listens to songs on the radio and tells you the name of the track and artist. Technology... Apparently, Shazam will also listen to TV ads. General Mills' Pillsbury Crescents brand is using Shazam for TV to reach busy millennial moms. When viewers see the TV spot, they can open Shazam on their smartphone and access more content from Pillsbury. According to Online Media Daily, …
On The Up and Up
The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010. According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of …
A Handset For Illustrators And People Who Like To Draw
According to Trend Hunter, Samsung and social media agency Jam teamed up to promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced ‘S’ pen that allows for detailed drawings and sketches. The "Create My Tweet" campaign features illustrators Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill. Here's a bit more content from Rose Stallard... I like the campaign, …
Continue Reading about A Handset For Illustrators And People Who Like To Draw →
Enough With “The Press Room” Approach To Web Design
You have 48 hours to come up with a new "daring and forward-thinking" website for a pop star. Go. That was the mission for some lucky ad peeps recently, when Beyoncé came calling. According to Ad Age, Ms. Knowles is personally involved in the online project, even willing to meet agencies in person. Wow, what a bonus for the teams that solve a riddle few have ever mastered before. I'm curious, as you …
Continue Reading about Enough With “The Press Room” Approach To Web Design →
