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Advertising News and Know-How
General Mills-owned cereal brand Lucky Charms is in the entertainment business. I'm happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, "Magically Delicious," which is now available across all major streaming platforms but promoted exclusively on Spotify. The album includes eight songs. Each song is about a unique Lucky Charm …
Continue Reading about Now on Spotify: Magically Delicious Sugar-Coated Grooves →
Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional Intelligence and Digital Body Language. This week …
Continue Reading about How to Improve Your ‘Digital Body Language’ and Be Understood →
When you're out and about, do you see people primping for the camera? You don't have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is a drag. Why be real when you can add makeup, hair, and lighting? Even moms are faking it, for real, …
Continue Reading about Selfie Culture Sucks So Hard, And Dove Is Having None Of It →
Brand Marketing in the digital age has been an awkward paradox: you must win the trust and preference of consumers but activate behind a curtain of third-party cookies. To make matters worse, accountability has become lopsided. Brand teams are accountable for preference, consideration, trial, household penetration, customer loyalty, and sales lift (to name a few). Meanwhile, the media publishers financed by those …
Continue Reading about Retail Media Is the New Standard for Ad-Supported Media →
As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency's annual Future 100 report, which helps lift the lid on trends that will shape the coming 12 months. Mel Edwards, Global CEO, Wunderman …
Continue Reading about Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report →
Cyber thieves are lurking. Cyber thieves are stealing. Facts. The big question is how are you responding to, and preventing this imminent threat? Digital fraud is a problem businesses have been facing since the advent of e-commerce in the 1990s, and its threat only increases with each passing year. Experian found that losses from fraudulent identities increased from 51% in 2017 to 57% in 2019. According to …
Continue Reading about Protect Your Digital Assets and Communications Infrastructure →
Facebook versus Apple. The battle of the tech titans is on. According to Facebook, "Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet." Here's the interpretation of the above in a full-page print ad (that ran in The New York Times, The Wall Street Journal, and …
Continue Reading about In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite →
People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called "thought workers" who can work from home are doing so, but at what cost to themselves and the economy at large? While it is true that some people excel in a home office and everyone saves on commute …
Continue Reading about Productivity Is Highly Over-Rated, Particularly In Creative Circles →
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