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Advertising News and Know-How
Every company is a media company. You hear this line from me all the time, typically as an argument for content marketing. What I don't often discus is how brands can also profit by running ads (often from competitors) on their brand-sponsored media properties, like Target does at Target.com. Newsosaur Alan D. Mutter, writing in Editor & Publisher, notes that most of the ads on the Target.com are related to …
Continue Reading about Brands Who Are Also Publishers Also Publish Ads →
"If you just hire people with ads on the resume they'll probably make you more ads." -Robbie Whiting It's not enough to just make ads today, ad people need to let their inner inventor out to play. That's the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in Austin. According to Greg Swan of Weber Shandwick, Whiting said marketing now needs to move …
Continue Reading about You’re Only As Great As Your Last Big Invention →
"We've been too busy to hire a press person yet," Ben Silbermann, CEO of Pinterest, said. Which is funny because his company doesn't need a publicist--the public is all over it. According to Open Forum, Pinterest is the 16th most-visited website in America with 12 million users (like me). As I cozy up to the site, and start to see its possibilities, I want to know more about the company and its founders, …
When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it's fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, there's a well developed pattern that visitors take. The website sections that drew the most …
Television advertising is not now dead, nor will it soon be. But that doesn't mean it hasn't been diminished by the great leveler. And if your best customers are digital natives, hello...you've got to fish where the fish are. According to Fortune, that is Nike's precise intention, and the reason Nike Digital Sport, a new division the company was launched in 2010. Digital Sport is not just about creating …
Continue Reading about What The King Commands: Digital Bonds For Digital Natives →
Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes "online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent." Song contends online marketers can find what they're seeking in something called “type-in” advertising, which is a branded version of …
Continue Reading about Running The Numbers On Type-Invertising →
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