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Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign

The buzzword "consumer generated media" has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will. According to Adweek, something as simple as a brand-provided post card (and the postage to send it) can make a difference. Through Aug. 15, Hyatt Hotels is encouraging guests to personalize up to two complimentary …

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The Oregonian Is A Valuable Brand Asset, But Its New York Owners Have Other Ideas

The newspaper business fascinates me. Like advertising, it's a place for rogues. And like advertising the industry is rapidly morphing into something hardly recognizable to its senior practitioners. Change is natural, of course, but change is not always good. According to Columbia Journalism Review, "The Oregonian is about to get Newhouse’d." The Times Picayune company yielded to NOLA Media Group (and Advance …

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Email Wins Again

In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I'm surprised to see email rank higher than personal referrals. What does that say about the state of our friendships today? Maybe nothing. Another interesting data point in the graph is how far down …

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Are Digital Services The New Ideal?

We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people's sandbox -- provided they learn to play a different game, a game with new rules. Banner ads and YouTube videos are print and broadcast constructs, respectively. The …

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Digital Agency Model Struck By Lightning

PORTLAND—Agencies with digital capabilities are a dime a dozen today. On the other hand, an agency with digital DNA that also creates compelling retail experiences, new products/companies and traditional advertising, is rare indeed. Ergo, I feel like I may be in the presence of an albino gorilla here at Struck's Old Town offices. John Gross, Strategist/Account Director, says, "We do killer websites, but we get …

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Have You Stoked Your Frictionless Data Feeds Today?

Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time's thunder. According to Peter Dahlström and David Edelman of McKinsey, "the coming era of ‘on-demand’ marketing" will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can I?: They will want to do truly new things as disparate …

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