Adpulp
Advertising News and Know-How
I don't always look at bar graphs, but when I do... I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there is in the digital camp. Digital is dominated by search advertising. The rest of the digital ad …
Continue Reading about Search Advertising Is Digital’s Big Dog →
What business goals can social media help your company achieve? Brand exposure and increased engagement are workable goals. But what about customer service? Is this opportunity woven into your social marketing strategy? Mike Proulx, senior vice president and director of social media at Hill Holliday, says, "Far beyond a clever tweet, people want great products and service, and they want to feel heard." I …
Continue Reading about Understanding Online Behavior Is The Screw That Tightens SMM Strategies →
Are you a change agent? If you work in advertising today, there is no doubt. According to The Wall Street Journal, a recent Adobe survey found that 76% of marketers think marketing has changed more in the past two years than in the past 50. Needless to say, digital is the great disruptor. Clearly, there is much opportunity in this turbulent media atmosphere -- new agencies with new specialties are being born. …
Continue Reading about Digital Disruption Adds Complexity To The Job of Keeping Things Simple →
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I'm not certain this is a good thing. Unless, brands and their agency partners clearly know what they're doing with all that money. Post by AdPulp. I posted this new Adobe commercial from …
Continue Reading about Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime →
Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company's plan for the coming year. He also opted to share the memo on LinkedIn, "so future BuzzFeed employees could read it too." His seventh main point in the plan concerns Advertising on BuzzFeed. Part of being a great business, is being a 'must buy' for advertisers who have many options. This means giving advertisers the full advantage …
Continue Reading about BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks →
Give your expertise away for free on the World Wide Web, and if you are fully dedicated and incredibly talented the community will pay you back. This is commonly accepted wisdom on the Internets today. A formula, if you will. Of course this does not mean it's a good idea to offer free advice, just that a lot of people say it is. One person who can vouch for the approach is Sheela Murthy, an Indian immigrant and …
Continue Reading about Free Advice, When Perfectly Implemented, Adds Up To Serious Cash →
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