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Advertising News and Know-How
Skipping is for school children and web surfers. Be that as it may, you're not going to skip this pre-roll advertising from GEICO. http://youtu.be/pvcj9xptNOQ http://youtu.be/8Dvx060Rx3g I don't know about you, but I'm disrupted. Nice work, The Martin Agency. …
Continue Reading about These Ads Are Impossible To Skip, They’re Already Over →
If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are found in Kevin Ryan and Rob “Spider” Graham’s new book Taking Down Goliath: Digital Marketing Strategies for …
Continue Reading about Taking Down Goliath Is Digital 101 For The Davids Of Business →
When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman's new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of a wider restructure of the agency, which will …
Continue Reading about It’s 2014, Do You Know Where Your Investment In Content Is? →
If you want to sell... Show, don't tell. Ford Explorer sought to showcase various new features to help create interest in the vehicle. In print, a feature like "Park Assist" would typically be called out in the copy or pointed to in a diagram. Now, wise use of QR Codes open ups up another realm of possibilities, and helps consumers see how Ford's technology works. http://youtu.be/Bj2VP9Nyqow Agency: BBR …
Continue Reading about Does Your Print Campaign Maneuver Like A Ford? →
The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is "using data to inspire creative work or creative thinking." According to The New York Times, 300 employees of Ogilvy & Mather are being devoted to OgilvyAmp, …
Continue Reading about Data Informs Strategy And Creative (Don’t Fight It) →
I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less than five years, making it on the Puget Sound Business Journal’s 100 Fastest-Growing Private Companies for two …
Continue Reading about Spotlight On NW Creative: Rational Interaction Grows With Substance →
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