Adpulp
Advertising News and Know-How
Are you a mansplainer? Prepare to be disrupted. https://youtu.be/vz8LgR8dRzQ In honor of International Women's Day, BETC São Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first "debate" between Don Trump and Hillary Clinton, …
Continue Reading about Ladies, Start Tracking The Rudeness All Around You →
Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a fury, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue to grapple with HOW to provide brand-building content in a 24-hours news …
Continue Reading about Content Studios Increasingly Borne of the Agency’s Rib →
Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: https://youtu.be/yfcKvAWJbL0 I'm not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. The White House Press corps is an elite …
Continue Reading about BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue →
Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it's your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS https://youtu.be/hEjd1QxggQc The talkshow meets infomercial meets viral video above was directed by Dark …
The Interactive Advertising Bureau (IAB) today announced that U.S. internet ad revenues have set a new first quarter high at $15.9 billion in Q1 2016, outpacing last year’s Q1 record-setting $13.2 billion. T he 21 percent year-over-year jump represents the sharpest spike in four years when compared to other first quarter earnings. “These landmark revenues confirm the growing importance of interactive for brand …
Continue Reading about Client Dollars Are Flowing To Digital In A Big Way →
When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane Atchison and Jason Burby had similar thoughts, and they use Dumb Ways to Die as the jumping-off point for discussion in their new book …
Continue Reading about Does It Work? Focuses on Digital Marketing Effectiveness and Much More →
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