Adpulp
Advertising News and Know-How
Let's make fun of digital culture, shall we? It's certainly an easy target. Post by AdPulp. With barbeque season upon us, Kingsford Charcoal is launching a new campaign with the aggressive tagline “Get Off Your Gas.” The work was created by DDB California, which neatly showcases the contrast between the self-indulgent, smartphone obsessed and those who embrace the simple pleasures of life, like …
Continue Reading about Two New Commercials Use Anti-Digital Sentiments To Sell Things →
In a quest to innovate and apply leaner methods to age old practices, agencies are increasingly acting like media and technology companies. In one such move, Publicis Groupe—agency parent to DigitasLBi, MRY, Razorfish and VivaKi—is joining the NYC Media Lab as a corporate member. Other partners include AT&T, ESPN, HBO, Hearst, NBCUniversal, News Corp., Time Warner Cable and Verizon. The Lab connects companies …
Continue Reading about Publicis Groupe’s Digerati Join NYC Media Lab →
After 15 months on the job as Wieden + Kennedy's new digital marketing maven, Colleen DeCourcy, has been named partner at the Portland-based global agency. According to Adweek, each of the 11 W+K partners has an equity stake in the independent agency and helps shape its priorities. One of DeCourcy's priorities coming in to the agency was to avoid being labeled as the "digital chick." Given that W+K is the …
Continue Reading about Colleen DeCourcy’s New Digital Lodge Gets Five Stars From Dan And Dave →
Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner's understanding of Marshall McLuhan's thinking on hot and cool media, Lindenbaum likely deserves said title change. In the 1960s, Philosopher Marshall McLuhan famously wrote about hot …
Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership. Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives. While 74% of global businesses have a digital strategy, only 33% believe it's the right strategy, and beyond that, only 21% – …
Continue Reading about Dissatisfied Clients Claim Digital Strategists Not Getting It Done →
I don't always look at bar graphs, but when I do... I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there is in the digital camp. Digital is dominated by search advertising. The rest of the digital ad …
Continue Reading about Search Advertising Is Digital’s Big Dog →
What business goals can social media help your company achieve? Brand exposure and increased engagement are workable goals. But what about customer service? Is this opportunity woven into your social marketing strategy? Mike Proulx, senior vice president and director of social media at Hill Holliday, says, "Far beyond a clever tweet, people want great products and service, and they want to feel heard." I …
Continue Reading about Understanding Online Behavior Is The Screw That Tightens SMM Strategies →
Are you a change agent? If you work in advertising today, there is no doubt. According to The Wall Street Journal, a recent Adobe survey found that 76% of marketers think marketing has changed more in the past two years than in the past 50. Needless to say, digital is the great disruptor. Clearly, there is much opportunity in this turbulent media atmosphere -- new agencies with new specialties are being born. …
Continue Reading about Digital Disruption Adds Complexity To The Job of Keeping Things Simple →
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