When I was a boy, my grandpa would ask me the same question over and over. "What did you learn in school today?" The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most from my teachers. Today, I ask myself, "What did I learn today?" Did I learn to be a better writer, a better advertising …
Marketing To Teens Today? Talk To Their Smartphone Appendage
As a disciplinary measure, have you ever tried to remove a teen's smartphone from them? It sounds straightforward and benign until you factor that the heaviest smartphone users consider separation from their smartphone is like severing a limb. In other words, it's beyond painful—it's torture of the cruelest and most unusual sort. How addicted are young people today? According to Pew Research: Some 95% of teens …
Continue Reading about Marketing To Teens Today? Talk To Their Smartphone Appendage →
What Marketers Can Learn from Hootsuite Academy
Have you heard of Hootsuite Academy? The software company offers an array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to the company's core …
Continue Reading about What Marketers Can Learn from Hootsuite Academy →
The Digital Divide In Adland Is Widening
How many times have you heard the term "digital transformation" in the past year? Are you feeling transformed yet? San Francisco ad man Tom Bedecarré doesn't understand what's taking so long. In response to a Wall Street Journal article about Publicis' efforts to get the cool kids in a room, Bedecarré wrote this on LinkedIn: It's been more than 23 years since the introduction of digital advertising, and Madison …
Continue Reading about The Digital Divide In Adland Is Widening →
The Quants Runneth Over
Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It's understandable that clients are scared to death of their own intuition and risky creative ideas from the agency. And it's ridiculous because marketing is for the brave. A degree …
Sears Is On The Wrong Screen
Just 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that digital marketing is more cost-effective and …
