Adpulp
Advertising News and Know-How
For small businesses who need a website, there is a myriad of options, not all of them equal. Squarespace sells the dream in this new long-form commercial. The dream is that a website opens the door to commerce. https://youtu.be/dWCl6Er_VG4 Wake up, now! Thanks. Now, that you're wide awake, let's look at the pitch that Wix.com makes to small business owners. https://youtu.be/6Wu9-v6Wfy0 The dream …
Continue Reading about Is Your Homepage All the Page You Need? →
In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from the University of Michigan to make a new logo for the site. I wanted a different look and …
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. Whether it's a content marketing disciple …
Continue Reading about I’ll Take ‘Creative Wizardry’ for $800, Alex →
Writing and design—these are the core skills that propel the communications industry forward. Without excellence in writing and design, we would have no great books, films, or architecture, and our advertising would be a complete waste of time and money. Thankfully, there's a universe of talented writers and designers and many are willing to work in corporate communications. In May, One Club put together a video …
Continue Reading about What Is Great Writing, And Where Do Great Design Ideas Come From? →
In 2020 and 2021, agencies will shed 52,000 jobs, according to Jay Pattisall, an analyst with Forrester. Half the jobs will not return, he predicts. Forrester also predicts that advertising spending in the United States would decline by 25 percent this year and would not recover until 2023. Is this a solid read? No one has a crystal ball, just loads of data, and anecdotal evidence. As teams shrink in size, the …
Continue Reading about The Hard Reset Begets The Big Shrinkage →
These outdoor ads are great. For one, they're legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There's no logo to make bigger. By taking an intelligent minimalist approach, there's room in the campaign for the customer to "do the math." Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the creative features …
Continue Reading about McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works) →
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