When you're in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, "Hey, have you tried Indeed?" For the job seeker, it's the kind of question that can make one want to sink deep into a tub. https://youtu.be/MSbE6kFT_Go "Yes, thanks friend. My resume is on Indeed and I have email alerts all set up, so all the awesome jobs I might want are …
Media Expert, Simon Peel, Helps Get Adidas on the Right Page
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …
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Facebook’s Rogue Founder, Chris Hughes, Funds Anti-Monopoly Efforts
Do you know Mark? Mark knows you. Do you know who does know, Mark? Chris Hughes knows Mark. Hughes was there along with fellow Harvard undergrads Eduardo Saverin, Andrew McCollum, and Dustin Moskovitz when Facebook was founded in 2004. Incidentally, Adpulp was founded a few months later that same year. Because Hughes knows Mark, he is critical of Mark's choices and the unnatural powers afforded to him. …
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Facebook Blows Technicolor Chunks
Facebook blows technicolor chunks. Let's count off a few of the leading reasons for the giant suck. Facebook lies about its traffic, inflating their numbers by 900% in some cases. Facebook allows politicians (and Russian agents) to run paid lies on its platform. Facebook is the world's largest excuses factory. The San Jose Mercury News has a good overview of the legal case against Facebook that was …
Comscore Charged with Fraud by SEC
Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? People say data is more valuable than gold. People also say all that glitters is not gold. I once got in trouble for saying "Comscore absolutely does not fucking matter" in a fancy meeting where I was the youngest person by …
For Good Things To Happen, Brands First Need To Be Famous
Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It's an uncommon trait, so let's pay close attention to the man's words. https://youtu.be/hcO4VLd-xYA When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland coolly replies: "Oh. I think that the whole advertising industry has totally lost the plot. It has become …
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Fear of Mass Shootings Is Bad for Business, Bad for Morale, and Bad for America
President Franklin D. Roosevelt said, "We have nothing to fear, but fear itself." It's a wonderful line, but it's also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, but millions more viewing the carnage at home are also impacted by the violence. As a …
The New Frontier In Privacy: Your Face
Agree or disagree? Communications technology, like all new technology, is neither good nor evil. I believe what we choose to do with technology is what matters. For instance, Facial Recognition Technology (FRT) can be used for the good of all, or it can be used by a draconian surveillance state to control a population. Last year, Brad Smith, the president of Microsoft, warned that the technology was too …
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