"Karen" wants her privacy. Come to think of it, so does "Ken." https://youtu.be/-l61NE0eqkw I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. "Read heart emoji. Blue heart emoji. Puke emoji!" The spot offers the technorati a funny takedown of the quantified life and a well-earned poke in our social sharing ribs. Oddly, the heartbeat rate and the …
Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads
Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building the agency of the future, using data, content, and …
Will Facebook Comply with California’s New Consumer Privacy Act?
Regulation. Few industries need it applied to them more stringently than high technology, social media platforms in particular. Few industries are as free to set their own agendas today without regard to public safety. California, following Europe's lead, is tightening standards in an effort to protect its citizens' privacy. The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes …
Continue Reading about Will Facebook Comply with California’s New Consumer Privacy Act? →
3 Steps to Brand Marketing Success: Consider, Believe, and Buy
I can't recall how many articles I've published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here's another... When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in today's fractured mediaverse), you're in a position to earn the attention and …
Continue Reading about 3 Steps to Brand Marketing Success: Consider, Believe, and Buy →
Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with the most significant drops in the United States (51 percent) and China (21 percent). Japan …
Continue Reading about Why Are Chief Marketing Officers (and Their Bosses) Bummed Out? →
How’s The Job Search Going?
When you're in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, "Hey, have you tried Indeed?" For the job seeker, it's the kind of question that can make one want to sink deep into a tub. https://youtu.be/MSbE6kFT_Go "Yes, thanks friend. My resume is on Indeed and I have email alerts all set up, so all the awesome jobs I might want are …
Media Expert, Simon Peel, Helps Get Adidas on the Right Page
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …
Continue Reading about Media Expert, Simon Peel, Helps Get Adidas on the Right Page →
Facebook’s Rogue Founder, Chris Hughes, Funds Anti-Monopoly Efforts
Do you know Mark? Mark knows you. Do you know who does know, Mark? Chris Hughes knows Mark. Hughes was there along with fellow Harvard undergrads Eduardo Saverin, Andrew McCollum, and Dustin Moskovitz when Facebook was founded in 2004. Incidentally, Adpulp was founded a few months later that same year. Because Hughes knows Mark, he is critical of Mark's choices and the unnatural powers afforded to him. …
Continue Reading about Facebook’s Rogue Founder, Chris Hughes, Funds Anti-Monopoly Efforts →
