Like it or not, artificial intelligence can't be avoided. It's in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? Trishla Ostwald, writing for Adweek, …
Rocket and Redfin Want to Turn Strangers Into Neighbors
DETROIT — Rocket and Redfin's Super Bowl ad, “America Needs Neighbors Like You," is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. https://youtu.be/VvEFiLqsCDw?si=5Fy0zfllEVpHPmbq Set to Lady Gaga's reimagined version of Fred Rogers' iconic theme song "Won't You Be My Neighbor?," the ad follows two teenage girls from different backgrounds whose lives intersect …
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Now Watching “Quantum Marketing with Raja Rajamannar”
Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode "How Marketers are Trying to Read Your …
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The Data-Driven Way to Win Customers’ Hearts
It's Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers' Hearts is this morning’s keynote speaker. “I get people to click on pictures,” he humorously and humbly says from the …
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Influential Voices in the Marketing and Advertising Industry Today
Last year I tried to resist AI. I had my reasons, and have them still, but I'm adopting a different, more curious, and accepting posture now. That's what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob Hoffman, plus unnamed heads of trade organizations like the Interactive Advertising Bureau (IAB), American …
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Close the Perception Gap and Find A Way to Get On the Customer’s Page
How well do today's marketers know their customers and prospects? It's not a new question, yet it remains an important one. Data is having its moment and the moment seems (to me) suspended in amber. But data is not knowledge nor is it intelligence. Data is the raw material that human beings can use to make meaning and in some cases that meaning may grow into the sort of knowledge that provides a competitive edge in …
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The Machines Have Moved In. The Machines Have No Feelings.
I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. But is that good enough today? Can machine-generated words move customer automatons to respond favorably? Can an AI copywriting platform (that …
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Are You Helping Your Clients Reach Digital Marketing Maturity?
Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. https://youtu.be/Ad86QPvnqkI In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters of survey participants said …
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