What's on TV? Commercials. Let's watch. New Balance https://youtu.be/xP52XhzbHSg LA-based creative and production agency The Rec League is behind a new global campaign for New Balance to promote the athletic brand’s FuelCell Propel and Rebel running shoes. The centerpiece of the campaign is a two-minute anthem film featuring five of New Balance’s top athletes and pro runners: Sydney McLaughlin, Trayvon …
Yoplait Is A Pacifier for Kids and A Trophy for Mom
Moms need magic sauce to help them navigate the chaos of raising kids. Yoplait seeks to provide it. https://youtu.be/YPcCYRvYAQY The brand's new "For Big Little Wins" campaign from Pereira & O'Dell is about celebrating little moments when kids accomplish great things. https://youtu.be/uGY4VwFjsmE According to the brand, Yoplait helps moms get more little wins and celebrate those little wins that are …
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Open Up Twelve Or More Ounces of Yee-Haw
People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain't on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling Rainwater, Sway Water and Waterloo Sparkling Water …
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Girl Power USA
The U.S. Women's Soccer team will play to win the FIFA Women's World Cup on Sunday. The stars on this outstanding squad are turning heads and earning new fans with their focused play. Some of these new fans are little girls with big dreams. Cue the Nike epic... https://youtu.be/hOVkEHADCg4 Like every other global mega brand, Nike dreams of future profits. The company also has a lot of internal work to do …
SeaVees Is California Casual
Whether you're headed to a wedding or to an important confrecne call, there's no need to sweat it. As long as you're wearing comfortable footwear from SeaVees, any occasion can be casual. https://youtu.be/gXHfamsXJ1Q https://youtu.be/vM0OHPYawgM https://youtu.be/hzosMdL8DXg ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a …
Tame Beer Drinkers Asked to Return to the Wild with Rainier
Once upon a time in Pacific Northwest advertising, an anthropomorphic creature known as Wild Rainier roamed the deep woods around Seattle. In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool and go outside. Seattle agency, DNA, is now re-encouraging the region's urban citizens to get in touch with the Earth, and with …
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It’s Not Stock, It’s Shutterstock (Which Means, It Is Stock)
Stock images are hard to "own." That's because anyone can buy them and render your singular look obsolete in a few keystrokes. Nevertheless, creative teams are tasked with tight production schedules and shallow budgets, which forces their mouse hands. There's Stock, And There's Shutterstock Shutterstock claims to know that "creative professionals are busy, but they never let their standards slip." Seems like …
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Bud Light Introduces A New Generation To A Classic Strain of Comedy
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. https://youtu.be/TlaQRiBIJtQ Bud Light has long had a well-honed sense of humor. What's changed is the capacity for funny in our oh-so-serious …
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