Which came first? The idea for the commercial or the song? The song, in this case, is “Head Full of Doubt/Road Full of Promise” by The Avett Brothers. It's a favorite song of the Bonnaroo generation. Now, the song is also an anthem for Northwestern Mutual. https://youtu.be/deg6oYsM0ac GSD&M worked with Northwestern Mutual to develop the overall brand campaign and created four TV spots for "Spend Your …
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