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Advertising News and Know-How
Billie Eilish is a superstar with a shelf full of Grammys. She's also a maker and like so many modern-day makers, she uses Adobe software (to create visual worlds to accompany her music). Before we get to the new Adobe commercial in which she stars—the purpose of this article—let's tune in to Ms. Eilish's pop music. https://youtu.be/fSr85N64BA0 Billie Eilish is a force and a powerful voice for women and …
Continue Reading about Billie Eilish and Adobe Do the Celebrity Endorsement Dance →
Is Amazon Prime a true game-changer for you? Do you long for a list of things that Prime delivers? It's okay to admit it (to yourself, in private). Prime is a transformative service. Even ancient desert-dwelling Queens bow to its majesty. https://youtu.be/x7SRqkIr9QY Created in partnership with Amazon’s in-house creative team, UK agency Joint London and Hungry Man Productions, the spots in Amazon's new campaign …
Continue Reading about Prime Changes Everything, Even World History and Fairy Tales →
"Right about now, we could all use a pancake." It's a presumptuous statement from IHOP, but it's also a true statement. We, the People, could use a pancake. https://youtu.be/6biyfxFSLvw I do like this bit of positioning: "For parents who've been making their own pancakes, and for night owls who missed staying up 'til dawn..." It's an admission that COVID wiped out our routines—not just how we work today, but …
Continue Reading about IHOP Feels Our Hunger—Is Uniquely Prepared to Feed Us Pancakes →
When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you. When you're an American woman who plays sports at the highest level, you also serve as a beacon of light for women and girls around the country and the world. Grit, determination, and power do not …
Continue Reading about Dick’s Sporting Goods Honors the Incredible Power of Female Athletes →
The British Army's new #ASoldierIsASoldier recruitment campaign makes it clear to women that they'll receive equal pay, equal treatment in the field, and the same chances to advance as men have. Addressing aging stereotypes head-on, the advert at the campaign's heart cuts to ridiculous concepts of female-adapted Army equipment such as “beach body rations” and a rifle with an “easy-pull trigger for smaller hands”, …
Continue Reading about When You Join the British Army, A Soldier Is A Soldier →
"Visa has long stood for trust, security, acceptance, and inclusion." Sorry. I pulled that from the press release. Let's start over. How do you relate to the Visa brand? If you're like most people, it's pretty simple. Visa is a credit card that enables instant gratification. But Visa seeks to be more than a mere gateway for transactions (even though that model has worked extremely well for the company for 60 …
Continue Reading about Visa Updates Its Brand Story and Brand Identity →
When you book a vacation spot that you've never visited before, the anticipation of good things to come can quickly turn to anxieties realized upon arrival. In this new commercial, Travelocity doesn't hide from this built-in stress in the vacation booking process—instead, they deftly use it as a selling point. https://youtu.be/ItS8X0SjT4s The core of the 'Seize Your Someday' idea tracks back to the product …
I am imagining the pitch that led to the following commercials... "It's like Toy Story, but the toys are benign admirers of the human form, especially when the human form is in the shape of an Orkin pest eradication specialist." https://youtu.be/1_L6uZWy9T4 Putting the anthropomorphic fantasia aside, where is the death to bugs denouement here? Where's the annoying hum of the mosquito? Those time-tested cues …
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