Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. “It is crazy,” […]
Have You Made Someone Feel Like They Belong Today?
America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with […]
The Glenlivet Remains Whisky’s Challenger Brand
Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here’s one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! Time travel on The Man’s conveyor belt. There’s an idea that’s […]
Entertain The Viewer, Or There Will Be No Viewer
In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry. This remake of “Singin’ in the Rain,” has been perfectly updated for our time. Because in 2020, it doesn’t just rain, ice bombs pour down from […]
Boost Your Creative Energy and Vision, Take A Class from A True Master
Words have power. Alicia Keys has power. Words that are written, spoken, or sung by Ms. Keys? Even better! MasterClass’ new work from Anomaly continues to highlight the brilliant people who teach classes on the educational platform. People like Parris Goebel and St. Vincent, who know well the struggles inherent in bringing breakthrough creative work […]
Absolut and BBH Singapore Share the Spirit of Real Life Togetherness
From virtual to real—it’s the direction we need now, and the direction taken by Absolut in this new global campaign from BBH Singapore. The campaign’s centerpiece, a two-minute film, features Tessa Thompson, American actress; MNEK, British musician; Ricki Ortiz, online gaming star; and Jolin Tsai, Taiwanese singer. The film was brought to life by the […]
Let Her Run—A Powerful New Campaign for Gender Justice
Gender discrimination is rampant throughout society. In sports, it’s as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from participating in official sports competitions because they have above-average natural testosterone levels. This has prematurely ended the career of dozens of athletes and threatens the […]
Holiday Joy, Come On Down…
Our neighbors down the street here in Austin already have their holiday lights blazing in full glory each evening. They are violating the “Not before Thanksgiving” rule, but there are worse violations. People all over the nation are also preparing for the holidays inside their homes. According to Shutterfly’s latest commercial, many are preparing to […]
Welcome to New York, The State of Respect
Advertising can’t fix our largest societal problems. It can open eyes, hearts, and minds, without which no progress gets made. The following posters for the Metropolitan Transit Authority of New York contain some of the best poster art I’ve seen this year. The work from Conquistadors in Brooklyn also ranks as some of the best […]
What’s In America’s Shopping Cart? The Red, White, and You
When you watch cable news the narrative on every channel is a deep division between Americans. Yet, between the talking head-filled segments, the nation’s biggest advertisers run their side of the story. Their side of the story is optimistic with a touch of realism. Walmart will never be all we need to get by. But […]
