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Dole Sunshine Company Urges His Holiness to Redeem the Apple

Long copy. I won't say it's a lost art. I dislike that combination of words. Where does lost art go when it gets lost? Long copy is no lost art. Long copy is merely out of fashion in a world full of obsessed scrollers who never make it past the headline. Given the circumstances, I duly appreciate Dole Sunshine Company's letter to His Holiness, Pope Francis. The letter seeks to restore the good name of ‘forbidden …

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Stella Rides A Painted Pony, Lets the Spinning Wheel Spin

Sign Off, Dine-In, Bon Appetit. This summer, Stella Artois wants people to recognize that home is where the dinner party is. In this new campaign the beverage brand highlights the need for consumers to flip their mindset - and their tables - to once again savor the meal occasion. Too much work from home makes Johnny a dull boy. https://youtu.be/jhaLcW-yNnQ “Many of us have normalized eating meals whenever …

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No Slavery. No Exceptions.

S L A V E R Y. The very word sends chills. Along with genocide, slavery is one of two original sins and a bloody stain on the history of the United States. There are "hear no evil" people who do not want to hear about it, and people who can't see how it matters today. Thankfully, we have before us a campaign that connects the dots and helps to address centuries of racial injustice and the need for prison …

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DAVID Buenos Aires Shows the New Face of Bank Robbery for HSBC

Last year, cybercrime grew by 403% in Argentina. In response, DAVID Buenos Aires created “Dear Customer” for HSBC, a new campaign that seeks to prevent people from becoming a victim of these financial crimes. https://youtu.be/5xMJtWFvMM8 By making the cybercriminal's nefarious acts plain to see, the spot works particularly well. It's also a smart call for customers to work with their bank in a concerted effort …

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Leo Burnett Receives Four Grand Clios for their Gun Control Work

Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children's Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 more students did not get the chance to graduate because they were killed …

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In Mythical Malibu, You Can “Do Whatever Tastes Good”

Visual candy in an ad solves the first rule of attraction—get people to drop whatever they're doing and pay attention to the brand instead. In this new "Welcome to Malibu" commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. https://youtu.be/Uc1HEIQox54 In a call to action that embraces both hedonism and adventure, Malibu suggests: "Do Whatever Tastes …

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The Royal Oak Turns 50, Takes Fans on Journey Back Through Time

Retro is in. To get a sense of how nostalgia is used in advertising today, let's travel back to 1972 with luxury watchmaker Audemars Piguet. The brand's celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. https://youtu.be/YP4mbGPy0vA Since its launch on April 15, 1972, the Royal Oak—the flagship model of luxury watch brand Audemars Piguet—has …

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Jane Lynch Enjoys Illinois, Invites You To Do Likewise

"Enjoy Illinois" is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. https://youtu.be/hTnlUw2yeF8 I also like the positioning line used in the campaign, "Welcome to the middle of everything." For the state of Illinois, it's the perfect tagline. The state is a bit east of center geographically speaking, but when it …

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Keep Bastrop Boring

Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla's new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set up shop in rural Bastrop County, and currently has a permit to …

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You Can Shoot A Film In Low Light on the New Samsung Galaxy S22

To help promote its new low-light camera capabilities, Samsung UK created "Nocturnal Narratives," three short films, directed by Will Robson-Scott. Equipped with the Galaxy S22 Ultra Nightography features, Robson-Scott and Samsung brought to light the work of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed, and underground music collective, Keep Hush. The Galaxy S22 and S22 …

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Tony Hawk’s New “Scratch Boards” Hide Prizes Beneath the Paint

This is not your grandfather's scratch-off game. This is the update for 2022. If you want to win today, put on a helmet, plus knee and elbow pads, and head to the nearest skate park. https://youtu.be/ubEEOIur4qY Activision, Tony Hawk, and DAVID Madrid teamed up to create limited-edition skate decks that reward skaters after they scratch them on concrete. The more you skate, the more you scratch your skateboard. …

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Appetite Appeal, It’s A Thing

Food advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let's watch these three commercials with appetite appeal in mind. https://youtu.be/D-gGI_G6DJk Agency: The Many https://youtu.be/OV6biPrIjzI Agency: …

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