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Heinz Brazil Is Improving the Tattoo Experience for All

In an innovative, relevant, and health-conscious move, Heinz Brazil is developing a proprietary "Heinz red" tattoo pigment using only non-harmful ingredients and making the ink available to tattoo parlors throughout Brazil. The action comes on news that color tattoo ink faces growing restrictions and outright bans in countries around the world. The European Union alone has banned over 4,000 ingredients used in the …

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To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION

Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY's Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I'm glad they ranked highly. The ads are disruptive and unexpected and that's what we want from ads. These ads also come from two small …

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Six Early Releases to Whet the Appetite for the Big Game

The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program's commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let's indulge in a great American pastime and take a look at some early releases ahead of Sunday's game. Door …

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Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself”

The Internet can go from promised land to hell hole in a quick minute. We the people who spend way too much time scrolling and clicking through the digital morass (in order to find meaningful connections, community, and an audience) know this to be true. Academics, doctors, and journalists know it to be true. Even Facebook, like alcohol and tobacco companies before them, knows its product is dangerously addictive. …

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Use Hotels.com to Book “Your Perfect Somewhere”

If these walls could talk... In this new campaign for Hotels.com, these walls can talk. And why not? If mayhem itself can be personified why not a website for hotel bookings? But what would a hotel say? "I might have a rocky exterior but I've got soft pillows and breakfast on the house." -Beachfront hotel (not humble) https://youtu.be/KleO5z72pxI In this new campaign from W+K/Portland and Expedia’s …

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Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water

Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer's journey and the agricultural roots of beer. The film follows Brewmaster Matt Brynildson, Propagator Brewing Manager Sam Tierney, and Raw Materials Manager …

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Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’

What if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans of PBR and nostalgia can now choose to spend the night in one of three PBR-themed rooms – the Dive Bar, Arcade, and Rec Room. …

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