Adpulp
Advertising News and Know-How
One thing I love about watching soccer on TV is the complete lack of commercial breaks until half time. The great American game of football makes no such allowances and thus it takes much longer to watch. Did you know that the average college football game lasts 3 hours and 24 minutes and the average NFL game takes 3 hours and 12 minutes from start to finish? Given the wide expanse of time people are likely to get …
Continue Reading about Uber Eats Reminds Football Fans That They’re Hungry →
Toxicity is at an all-time high, according to unnamed experts. There's toxicity in the workplace, toxicity online, and toxicity in the air. Toxicity has even seeped into entire industries. As a result, Virgin Active, a chain of health clubs in the U.K and beyond, is calling on people to rebel against the toxicity of the wellness industry in a new global campaign from Amsterdam-based agency We Are Pi. The new …
Continue Reading about Virgin Active Asks People to “Leave the Cult and Join the Club” →
The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience. Two car companies—Subaru and Hyundai—have chosen to follow this path and the results are notable. Subaru reminds us that "Love begins with trust," and Hyundai reminds us that "It's okay" to say no to the grinding routine of …
Continue Reading about More of This Please: Love of Dogs and the Pure Joy of Play →
Last week, when people from the advertising industry began to dump on Apple's new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don't like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven't seen the spot, here it …
Continue Reading about First Apple Crushes It, Then Samsung Uncrushes It →
This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights "the magic of extraordinary hydration." https://youtu.be/HdeBHr9tZYM?si=JJoIyG_bB0z8bDLv The spot benefits greatly from its soundtrack—the gospel song “JOY …
To launch Hyundai’s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it’s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a …
Continue Reading about Need to Improve Your Mood? Drive the New IONIQ 5 N from Hyundai →
"Trust the Free Press. Not Pretty Words." That's the message from Reporters Without Borders Germany. To commemorate the group's 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. The three films in the campaign are powerful cinematic expressions of what's at stake today. It takes truth to grow freedom, …
Continue Reading about The Loss of Freedom Is Never Obvious at First →
This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims has a long tradition. For example, "Something wonderful happens when you pour a cold Lone Star." It's just a beer, but a beer …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
