Adpulp

Advertising News and Know-How

You are here: Home / Archives for Content Marketing

Content Marketing

By

Commercials And Content Marketing Are Advertising’s Meat & Potatoes

When you make a commercial, you have between 15 and 90  seconds to tell the brand's story and convince people to learn more and to desire more. It's not easy to do, and it's not done all that well all that often. When it is done well, we take notice. Right now, Levi's is getting its commercials on, and I am taking notice. Maybe you are too. https://youtu.be/vBMQekGOLqc Remember spontaneous moments of joy? …

Continue Reading about Commercials And Content Marketing Are Advertising’s Meat & Potatoes →

By

Words Matter; Ergo, The Content That Fortifies Dictionary.com Matters

Words. There are so many of them. It's hard to know them all or to know what they all mean. We used to have a dictionary and thesaurus nearby to look up unknown words. Today, we make a quick visit to Dictionary.com to confirm our hunch, or to get the official version. For instance, here's a word you might see on the SAT or GRE. Unctuous (adjective): excessively smooth, suave, or smug. Maybe you know …

Continue Reading about Words Matter; Ergo, The Content That Fortifies Dictionary.com Matters →

By

In the Deep End with Klay Thompson, Care of Kaiser Permanente

NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when the 2020-21 season gets underway. Now, Kaiser Permanente introduces this short film called "Above the Waves," which …

Continue Reading about In the Deep End with Klay Thompson, Care of Kaiser Permanente →

By

As Always, Progressive Finds Its Way

Are you tired of seeing commercials with zero production values? Commercials shot on iPhones? Or commercials captured from a Zoom chat and edited in post? Have some patience! This trend—borne of dire necessity—has just begun. Plus, not all Zoom chats are created equal. Let's take a look... https://youtu.be/TvHm9ccW8-w Shot on iPhones and leveraging a new condensed timeframe and process for production, the …

Continue Reading about As Always, Progressive Finds Its Way →

By

A Cash Positive Place for Emerging Advertising Voices

To help develop new writers and broaden our coverage, Adpulp.com is now accepting pitches from high achieving undergrads, grad students, and recent graduates. If you study or studied journalism, advertising, or marketing and you want to work with a copywriter/creative director and the editor of this website, here's your chance. For what it's worth, I was a college journalist. I was a reporter, then the …

Continue Reading about A Cash Positive Place for Emerging Advertising Voices →

By

Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province

Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic videos of her life in rural Sichuan province in …

Continue Reading about Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province →

By

Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads

Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building the agency of the future, using data, content, and …

Continue Reading about Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads →

By

3 Steps to Brand Marketing Success: Consider, Believe, and Buy

I can't recall how many articles I've published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here's another... When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in today's fractured mediaverse), you're in a position to earn the attention and …

Continue Reading about 3 Steps to Brand Marketing Success: Consider, Believe, and Buy →