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People See The Poetry That Is Colorado, People Book A Vacation To Colorado

How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that agencies spend too much time looking within to assess value and determine pricing, when …

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An Hour Measures Time, Not Productivity

It's fun to talk about compensation. It's taboo, for one. Secondly, it's a game of measuring up -- a game we've been taught to play since adolescence. So, let's jump on the new hourly billing rates for ad execs, made available by Rupal Parekh at Ad Age. One item that caught my eye is agencies in the 4A's survey bill out their content directors at $355/hour. I was a content director for an agency not belonging …

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Run A Publicly-Owned Company, Deal With The Public’s Outrage

In a debate over his exorbitant compensation, WPP shareholders are giving Sir Martin Sorrell fits. Sorrell's current compensation package amounts to $40 million (in U.S. dollars), a 60% boost from last year. According to Financial Times, three of the top 10 WPP shareholders, which own about 10 per cent of the company’s shares, say they will vote against the board remuneration policies at WPP’s annual …

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Bill On Value, Hold Your Head High And Create Intellectual Property

How many of you consider yourselves to be consultants? I'm guessing almost all of you are consultants. Sure, your business card says Creative Director or Account Executive or Media Buyer, but in the broadest sense of the term, all of those jobs are consulting roles. With that in mind, let's consider some interesting points made by Alan Weiss, president of Summit Consulting Group in East Greenwich, RI. What …

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Compensation Models Morph To Fit The Times

George Tannenbaum knows what's wrong with advertising today: "There is no longer any incentive to produce anything." Dave Trott agrees. "Under a commission system, the incentive is to make advertising and run it. Under a fee system, the incentive is to string out the process to justify the fee." Of course, these ad industry vets are revisiting the days when agencies made money by marking up a client's media …

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Even The Best New Products Need Marketing, And They Need It Now

According to The Wall Street Journal, marketing and advertising firms are making direct investments through venture investment arms, using their advertising expertise as a selling point in order to get a piece of fast-growing start-ups. Among the firms that have emerged as investors include established New York agency Kirshenbaum Bond Senecal + Partners, cross-town upstart Consigliere, and Rogers, Ark.-based …

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