Adpulp
Advertising News and Know-How
Clients. You can't live with them and you can't live without them. Increasingly, ad pros are somehow living without them, and in too many cases it's the agency's fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit of value. We began to sell inefficiency. The only path to growth was through more people, and …
Continue Reading about Ad People Aren’t Paid A Ton, They’re Paid By The Ton →
Agency compensation is a hot topic today. An industry that grew up on the billable hour has been looking for a new remuneration model for years, unsuccessfully for the most part. Some agencies want to tie compensation to performance. Others, like BBH New York, are willing to barter. For example, the well known creative agency recently accepted 12,000 cans of PBR as payment for work on the brand's new hard …
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, why are agencies and clients slow to hire senior creative people? You'd think that the most experienced people, as …
Continue Reading about Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource →
We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. "A lot of people right now are intrigued by being closer to the core business and being much more effective," says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad Age, she's one of many on the path to better. Alec …
Continue Reading about In-House Advantage: Why Agency Creatives Are Taking Flight →
The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One of the biggest hiring trends we’ve seen in the past 12 months has been an …
Continue Reading about Where Have All The Visionary Money Makers Gone? →
Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web. In an interview with Nieman Lab, Lanier argues: If you have universal backlinks, you have a basis for micropayments from somebody’s …
Continue Reading about Transition To The Modern World, Give Markets A Chance →
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