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Clients From Hell

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Russia, The Door Is Open: Campaign Invites Westerners Inside Bear’s Den

You've heard about clients from hell. Now consider this: Russia as a client. According to The New York Times half-dozen or so Western ad agencies work closely with the inner circle of Russia's government. Russia uses Ketchum for PR and Weber Shandwick for sports marketing. It hires LA-based Adore Creative to make films. Adore's president and chief creative director, Rupert Wainwright, is part of the team that helped …

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If You’re Not Great At Client Service, You’re Not Great

Ian Lurie of Portent Interactive in Seattle believes you can't always apply modern work strategies advocated by the likes of Jason Fried at 37 Signals in the agency environment. In Fried's world, efficient, uninterrupted sprints, team rotation, and projects finished in days instead of weeks are the norm. But that's not the norm in Adlandia and it never will be. 37Signals builds their undeniably fantastic software and …

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Young Guns In The Media Spotlight

Fortune Magazine's annual 40 Under 40 feature lists a handful of marketing people, all on the client-side, except for one. Wendy Clark, Senior vice president, integrated marketing and communications at Coca-Cola made the list. Oregon Duck, Stephen Gillett, who is now CIO, EVP, and general manager of digital ventures at Starbucks made the list. Carolyn Everson, Corporate vice president, global ad sales at Microsoft …

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For Google, Small Agencies Are The Right Agencies

You don't need to work for a large or well known agency to produce marketing communications for Google. According to Ad Age, Johannes Leonardo and Big Spaceship out of New York and Cutwater, Goodness Mfg. and Muhtayzik/Hoffer on the West Coast have all recently completed projects for the search giant. The last, a San Francisco-based shop with just 20 staffers that represents one of the newest additions to Google's …

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Kraft Lights A New Fire, Chicago Shops Left Out In The Cold

Three powerful women--Irene Rosenfeld, Dana Anderson and Mary Beth West--are shaking things up at Kraft's headquarters in suburban Chicago and the reverberations can be felt along North Michigan Avenue and beyond. According to Ad Age, Kraft has, over the past 24 months, cut longstanding ties with Interpublic Group of Cos. and WPP shops on more than 20 iconic brands from Maxwell House to Mac & Cheese and Chips Ahoy to …

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It’s Cheaper Than Running A Cable Channel, But Not By Much

I like that Jennifer Modarelli, CEO of Portland-based White Horse is challenging clients on their lack of willingness to properly invest in their websites. Writing on Ad Age's Small Agency Diary, Modarelli says: Your website is ostensibly your biggest office or storefront. Think real estate: Would you cheap out building your headquarters, manufacturing plant, distribution center, customer service center, or store? …

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