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Advertising News and Know-How
According to Los Angeles Times, on Monday Burger King will roll out its new guacamole-filled California Whopper nationwide. And the accompanying advertisements from McGarry Bowen will feature lush images of avocados, tomatoes, lettuce and beef. What? No King? No King. "There seems to be no place for a plasticized sovereign derided by many customers as creepy instead of edgy," reasons the Times. …
Continue Reading about Creepy King Nowhere Near BK’s Guacpper →
A professional sports franchise is a local favorite, but not necessarily a local brand. Depending on the team, the brand may indeed be a global brand like Manchester United or the New York Yankees. So it should come as no surprise that The Phoenix Coyotes went outside their home market to hire Minneapolis-based Fallon. Rich Nairn, senior communications director for the Coyotes, told Phoenix Business Journal …
Continue Reading about You Want Hockey Ads? Pass The Puck To The Team From Minnesota →
John Winsor, CEO of Victor & Spoils , the crowdsourcing agency in Boulder, has been on the road for the last month talking to a dozen CMOs of Fortune 500 companies. He says, "there’s a lot of frustration out there" and that the biggest frustration of all is "the cost of creating advertising, both in terms of time and money." More better faster. That's the mantra of the day. More better faster. Of …
What are Chief Marketing Officers thinking? It's a question agency personnel need an answer to, and The CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend, has answers. CMO Council's 2011 State of Marketing Report, released today, offers a broad range of insights and views specific to mandates, spend, intentions and frustrations. Participants …
Continue Reading about CMOs Need Bigger Budgets, More Talent And Better Leadership →
Michael Bissell, President of Conquent in Portland, likes to disagree with his clients. When it comes to things like having a presence on Facebook or an iPhone App, Bissell says, "Don't just do things because you're 'supposed to' -- do them because you have a reason to do them." Bissell's clients also want their site to appear on the first page of Google's results, when people search. Here's what he says about …
Continue Reading about Want To Be Found Online? Concentrate On Content →
Loose emails sink ships. And Maureen Morrison of …
Continue Reading about Taco Bell Franchise Board Calls For Agency Review, Brand Says No →
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