Adpulp
Advertising News and Know-How
Goodby's man on the inside is now on the outs. According to The Wall Street Journal, General Motors Co.'s ousted its global marketing chief, Joel Ewanick at the end of last week. Ewanick, 52, was head of one of the largest advertising budgets in the U.S. ($4.5 billion/year) and a key player in the company's restructuring efforts. Mr. Ewanick, in a recent interview, acknowledged that his style can be …
Continue Reading about New MarCom Man To Take The Wheel At GM →
I typically stay away from content written by anonymous contributors, but Brian Morrissey at Digiday is prompting "Confessions" from people in the industry, and the one I just read from a technology vendor seems to have merit. Agencies talk about being makers. Shouldn’t they have this technology in-house? They can’t do it. It’s the jack-of-all-trades-master-of-none thing. Digital marketing is fragmented across …
Continue Reading about Are Agencies Staffed By Dumbasses, Or Worse? →
Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle class are in the company’s favor. “Every 30 days there’s the …
Continue Reading about Coca-Cola’s BHAG: $200 Billion by 2020 →
Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said Pepsi will spend an extra $500 million to $600 million to advertise its brands this year, with a focus on North …
First Lowe's, now KAYAK. The online travel site also pulled its ads from TLC's new show, "All-American Muslim." Which is bad enough on its own, but the situation is made worse by company executives trying to explain the decision away like it's no big thing. Steve Hafner, CEO and Cofounder writes on the company's blog: Our decision regarding advertising on All-American Muslim was in no way influenced by …
Continue Reading about Advertising Is Not The Place for Playing It Safe →
Avi Dan, a marketing consultant who specializes in client-agency relationships, reports that clients are unhappy with their agency partners vendors. Only 41% have a positive view of the quality of agency people, and just 38% are satisfied of the way agencies manage integration. Agencies are retreating from a multidimensional relationships with clients to a more limited relationship as creative vendor. As …
Continue Reading about Divisiveness Is For Politics, In Business We’re Better Than That →
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