Adpulp
Advertising News and Know-How
Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle class are in the company’s favor. “Every 30 days there’s the …
Continue Reading about Coca-Cola’s BHAG: $200 Billion by 2020 →
Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said Pepsi will spend an extra $500 million to $600 million to advertise its brands this year, with a focus on North …
First Lowe's, now KAYAK. The online travel site also pulled its ads from TLC's new show, "All-American Muslim." Which is bad enough on its own, but the situation is made worse by company executives trying to explain the decision away like it's no big thing. Steve Hafner, CEO and Cofounder writes on the company's blog: Our decision regarding advertising on All-American Muslim was in no way influenced by …
Continue Reading about Advertising Is Not The Place for Playing It Safe →
Avi Dan, a marketing consultant who specializes in client-agency relationships, reports that clients are unhappy with their agency partners vendors. Only 41% have a positive view of the quality of agency people, and just 38% are satisfied of the way agencies manage integration. Agencies are retreating from a multidimensional relationships with clients to a more limited relationship as creative vendor. As …
Continue Reading about Divisiveness Is For Politics, In Business We’re Better Than That →
According to Los Angeles Times, on Monday Burger King will roll out its new guacamole-filled California Whopper nationwide. And the accompanying advertisements from McGarry Bowen will feature lush images of avocados, tomatoes, lettuce and beef. What? No King? No King. "There seems to be no place for a plasticized sovereign derided by many customers as creepy instead of edgy," reasons the Times. …
Continue Reading about Creepy King Nowhere Near BK’s Guacpper →
A professional sports franchise is a local favorite, but not necessarily a local brand. Depending on the team, the brand may indeed be a global brand like Manchester United or the New York Yankees. So it should come as no surprise that The Phoenix Coyotes went outside their home market to hire Minneapolis-based Fallon. Rich Nairn, senior communications director for the Coyotes, told Phoenix Business Journal …
Continue Reading about You Want Hockey Ads? Pass The Puck To The Team From Minnesota →
John Winsor, CEO of Victor & Spoils , the crowdsourcing agency in Boulder, has been on the road for the last month talking to a dozen CMOs of Fortune 500 companies. He says, "there’s a lot of frustration out there" and that the biggest frustration of all is "the cost of creating advertising, both in terms of time and money." More better faster. That's the mantra of the day. More better faster. Of …
What are Chief Marketing Officers thinking? It's a question agency personnel need an answer to, and The CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend, has answers. CMO Council's 2011 State of Marketing Report, released today, offers a broad range of insights and views specific to mandates, spend, intentions and frustrations. Participants …
Continue Reading about CMOs Need Bigger Budgets, More Talent And Better Leadership →
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